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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934


Filed by the Registrant                                Filed by a Party other than the Registrant  

Check the appropriate box:

Preliminary Proxy Statement

Confidential, for use of the Commission only (as permitted by Rule 14a-6(e)(2))

Definitive Proxy Statement

Definitive Additional Materials

Soliciting Material Pursuant to § 240.14a-12

RE/MAX HOLDINGS, INC.

(Name of Registrant as Specified in Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

 

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Dear Fellow Stockholder:

RE/MAX Holdings, Inc.

5075 S. Syracuse St.

Denver, CO 80237

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS 

May 27,  2020

April 17,  2020

Dear Stockholder,

We cordially invite you to attend our 2020 Annual Meeting is holding its 2021 annual meeting of Stockholders, to be heldstockholders at noon mountain time on Wednesday, May 27,  2020, at noon (Mountain Time). This year’s26, 2021. The meeting will be held as a completely virtual meeting, conducted via live webcast. Youwhich stockholders can attend by visiting www.virtualshareholdermeeting.com/RMAX2021. This will be ablethe fifth year that our annual meeting of stockholders is virtual. We have found that the virtual format makes it easier for stockholders to attend the meeting, improves communication, and reduces costs both for the Company and for stockholders who attend the meeting. We plan to give stockholders the opportunity to ask questions about the items of business for the meeting and our business generally.

We encourage stockholders to vote yourtheir shares by visiting www.virtualshareholdermeeting.com/RMAX2020.  proxy in advance of the annual meeting.

The attached notice of the 2021 annual meeting of stockholders and proxy statement provide important information about the meeting and will serve as your guide to the business to be conducted at the meeting. Your vote is very important to us. We are holdingurge you to read the meeting:accompanying materials regarding the matters to be voted on at the meeting and to submit your voting instructions by proxy.

1.    to elect four directors to our

The Board of Directors;  

2. to conduct an advisoryDirectors recommends that you vote on our executive compensation;“FOR” each of the director nominees named in the proxy statement and

3.    to ratify “FOR” the appointmentratification of KPMG LLP as our independent registered public accounting firm forfirm.

You may submit your proxy either over the fiscal year ending December 31, 2020. 

The above actions are described in more detail in this proxy statement. We may also transact any other business as may properly come before the Annual Meetingtelephone or before any adjournment or postponement thereof. Only stockholders of record as of the close of business on March 31,  2020, will be entitled to attend or vote at the Annual Meeting.

We are sending a Notice of Internet Availability of Proxy Materials to our stockholders, which contains instructions on how to access our proxy materials on the internet as well as instructions on how stockholdersor you may obtain a paper copy of our proxy materials. To make it easy to vote internet and telephone voting are available. The instructions for voting are onthrough the Notice of Internet Availability of Proxy Materials or,online portal during the meeting. In addition, if you received a paper copy of the proxy materials, onyou can vote by marking, signing, dating, and returning the proxy card.card sent to you in the envelope accompanying the proxy materials.

If

Thank you holdfor your shares through a holdercontinued support.

Sincerely,

Text, letter

Description automatically generated

David Liniger

Chairman and RE/MAX Co-Founder

April 15, 2021


Table of record, such as a bank or broker, please follow the voting instructions you received from them.Contents

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NOTICE OF 2021
ANNUAL MEETING
OF STOCKHOLDERS

Meeting Information

Items of Business

Our Board’s
Recommendation

More information

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WHEN
Wednesday, May 26, 2021
at noon (mountain time)

1

Elect four directors to our Board of Directors from the nominees named in the proxy statement

FOReach
nominee

p. 7

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ADMISSION
Stockholders of record as of the close of business on March 31, 2021, will be entitled to attend, vote, and ask questions at the Annual Meeting

2

Ratify the appointment of KPMG LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2021.

FOR

p. 49

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WEBCAST

The virtual meeting will be held online at: www.virtualshareholdermeeting.com
/RMAX2021
. You will need to enter the control number included on your Notice of Internet Availability of Proxy Materials or on your proxy card

The above actions are described in more detail in this proxy statement. We may also transact any other business as may properly come before the Annual Meeting or before any adjournment or postponement thereof.

Your vote is important. We encourage you to vote by proxy in advance of the meeting, whether or not you plan to attend the meeting. Please vote using one of the following advance voting methods:

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BY INTERNET

BY TELEPHONE

BY MAIL

You may vote via the internet by visiting http://www.proxyvote.comand entering the unique control number for your shares located on the Notice of Internet Availability of Proxy Materials.

You may vote by phone by calling
(800) 690-6903. You will need the control number from your Notice of Internet Availability of Proxy Materials.

Beneficial Owners of Shares Held in Street Name:
You may vote by filling out the card you received from the organization holding your shares and returning it as instructed by that organization.

Stockholders of Record:
If you requested that Proxy Materials be mailed to you, you will receive a proxy card with your Proxy Materials and may vote by filling out and signing the proxy card and returning it in the envelope provided.

Please feel free to contact our investor relations department at (303) 224-5458 or investorrelations@remax.com if you have any questions about voting or attending the meeting.

By Order of the Board of Directors

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Adam Lindquist Scoville, Secretary

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING TO BE HELD ON MAY 26, 2021
The Company’s Proxy Statement and Annual Report on Form 10-K for the fiscal year ended December 31, 2020 are also available at http://materials.proxyvote.com/75524W.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE

ANNUAL MEETING TO BE HELD ON MAY 27,  2020: The Company’s Proxy Statement and Annual

Report on Form 10-K for the fiscal year ended December 31, 2019 are also available

at http://materials.proxyvote.com/75524W.


TABLE OF CONTENTS

GENERAL INFORMATION

Page

1

CORPORATE GOVERNANCEPROXY SUMMARY

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5

Executive OfficersAbout RE/MAX Holdings, Inc.

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2020 Performance Highlights

5

2

Compensation Highlights

3

Our Mission, Vision, Values, and Beliefs

3

Our Commitment to Our Stakeholders

4

Code of Conduct and Supplemental Code of Ethics

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PROPOSAL 1: ELECTION OF DIRECTORS

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CORPORATE GOVERNANCE

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Board Overview

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Corporate Governance Factsheet

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Our Board of Directors

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Director Independence

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Board of Directors Leadership Structure; Formalized Lead Independent Director Role

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Enterprise Risk Management and Board of Directors Role in Risk Oversight

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Board of Directors Role in Succession Planning

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Our Board’s Commitment to Director Training and Education

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Board of Directors Evaluation Process

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Our Classified Board

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Board CommitteesCommittee and Meetings

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Board and Committee Meetings; Annual Meeting Attendance

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Director Nomination Process

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Director Recommendations and Nominations by Stockholders

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Stockholder Engagement

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15

Communication with the Board of Directors

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15

Compensation Committee Interlocks and Insider Participation

24

16

Code of Conduct and Supplemental Code of Ethics

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Corporate Governance Guidelines

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COMPENSATION DISCUSSION AND ANALYSIS

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Named Executive Officers

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17

Overview of our Executive Compensation Program

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Compensation Best Practices

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Performance Highlights

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Elements of Executive Compensation

29

18

Adam M. Contos, CEOPeer Groups

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20

Nicholas R. Bailey, Chief Customer Officer

21

Karri R. Callahan, Chief Financial Officer

22

Serene M. Smith, Chief of Staff and Chief Operating Officer

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Other Compensation Policies

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COMPENSATION COMMITTEE REPORT2020 Say-on-Pay Vote and Stockholder Outreach

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COMPENSATION TABLESCOMMITTEE REPORT

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COMPENSATION TABLES

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Summary Compensation Table

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25

Grants of Plan-Based Awards

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Outstanding Equity Awards at Fiscal Year End

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Option Exercises and Stock Vested for Fiscal Year 2019

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28

Employment Agreements and Separation Agreements

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28

Potential Payments on Termination/Change of Control

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28

Principal Executive Officer Pay Ratio

40

29

Employee Benefit and Stock Plans

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29

DIRECTOR COMPENSATION

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STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

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32

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

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Relationships Arising from Our Historical Ownership and Relationships with the Linigers and Related Entities

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34

Other Related Party Transactions

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36

Policies and Procedures Regarding Related Party Transactions

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PROPOSAL 1 ELECTION OF DIRECTORS

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PROPOSAL 2 ADVISORY VOTE ON EXECUTIVE COMPENSATION

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PROPOSAL 3: RATIFICATION OF INDEPENDENT AUDITORREGISTERED PUBLIC ACCOUNTING FIRM

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40

KPMG Fees

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40

AUDIT COMMITTEE REPORT

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INFORMATION REGARDING STOCKHOLDER PROPOSALS

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GENERAL INFORMATION AND FREQUENTLY ASKED QUESTIONS

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APPENDIX: RECONCILIATION OF NON-GAAP MEASURES

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PROXY SUMMARY

About RE/MAX HOLDINGS, INC.


PROXY STATEMENT


2020 ANNUAL MEETING OF STOCKHOLDERSHoldings, Inc.

TO BE HELD ON MAY 27,  2020

GENERAL INFORMATION

RE/MAX Holdings, Inc. (“RE/MAX Holdings”) is making this proxy statement available to its stockholders on or about April 17,  2020, in connection with the solicitation of proxies by the Board of Directors for the RE/MAX Holdings 2020 Annual Meeting of Stockholders (the “Annual Meeting”). The Annual Meeting will be held on Wednesday, May 27,  2020, at noon (Mountain Time) as a virtual meeting, which you may join by visiting www.virtualshareholdermeeting.com/RMAX2020.  As a stockholder of RE/MAX Holdings, you are invited to attend the Annual Meeting and are entitled and encouraged to vote on the proposals described in this proxy statement. Further information about the meeting and how to attend is below.

RE/MAX Holdings is one of the world’s leading franchisors in the real estate industry, franchisingindustry. We franchise real estate brokerages globally under the RE/MAXMAX® brand (“RE/MAX”) and mortgage brokerages withinin the U.S. under the Motto® Mortgage brand (“Motto”). We also sell ancillary products and services, primarily technology, to our franchise networks and, in certain instances, we offer these products and services outside our franchise networks. RE/MAX, founded in 1973, has over 135,000 agents operating in over 110 countries and territories. Motto is the only national franchisor of mortgage brokerages in the United States underStates. Motto is among the Motto Mortgage brand.top 5% of fastest growing emerging franchises and has grown to over 125 open offices since it was founded in 2016. RE/MAX and Motto are 100% franchised—we do not own any of the brokerages that operate under these brands. We focus on enabling our networks’ success by providing powerful technology, quality education and training, and valuable marketing to build the strength of the RE/MAX Holdings is a holding company. Its only business is to act as the sole manager of RMCO, LLC, a Delaware limited liability company (“RMCO”). RE/MAX Holdings was formed in June 2013 and completed an initial public offering of its Class A common stock in October 2013 (the “IPO”). RMCO’s direct and indirect subsidiaries include our two franchise brands: RE/MAX, LLC and Motto Franchising, LLCbrands.

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A Leading Dual-Brand Franchisor with Compelling Growth Opportunities

Canada) and unmatched global footprint. Graphic of circle with network lines. Highly productive network of more than 135,000 agents. Graphic of people. Agent centric model is different and better. Graphic of dollar sign. Rapidly expanding network of offices with almost $2.5 billion in 2020 annual loan volume. Graphic of briefcase. First and only national mortgage brokerage franchise in u.s. Graphic of bar chart. Among top 5% of the fastest growing emerging franchises. See footnote 2.

E/MAX: #1 Name in Real Estate (US/Canada) and Unmatched Global Footprint. Highly Productive Network of more than 135,000 agents. Agent-centric model is different and better. Motto: Rapidly expanding network of offices with almost $2.5 billion in 2020 annual loan volume. First and only national mortgage brokerage franchise in U.S. Among top 5% of fastest growing emerging franchises.

1Source: MMR Strategy Group Study of unaided brand awareness

2Source: Franchise Grade*, based on an analysis of over 2,800 franchise systems during the 36-month period ended December 31, 2018

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PROXY SUMMARY

2020 – Performance Highlights

Strategic Acquisitions

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Developed the first cloud service for mortgage brokers, combining third-party loan processing with an all-in-one digital platform

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An industry-leading company in location intelligence data whose products have been instrumental in the success of the redesigned www.remax.com consumer website.

Our Growing Franchise Brands

RE/MAX Agent Count as of December 31

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Total Open Motto Mortgage Offices:

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STRONG FINANCIAL POSITION

$266.0M
Revenue

$92.6M
Adjusted EBITDA1

$64.7M
Free Cash Flow1

1. Adjusted EBITDA and free cash flow are non-GAAP measures Please see the Appendix on page 56 of this Proxy Statement for definitions of these terms and reconciliation with the most directly comparable GAAP measures.

Our Response to COVID-19

Our response to COVID-19 demonstrated our commitment to all of our stakeholders.

In order to preserve the health and safety of our employees, we transitioned to a remote work environment overnight. We then expanded our support services for RE/MAX and Motto affiliates, and we asked our employees to embrace a “shared sacrifice” with the goal of preserving as many jobs as possible. Additional support services including daily live trainings, free Zoom® Pro accounts, special vendor discounts and programs, new marketing resources, and recaps of vital government programs helped our networks effectively navigate the COVID-19 environment. We also extended significant financial support to RE/MAX and Motto franchisees while maintaining our dividend throughout 2020.

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PROXY SUMMARY

Compensation Highlights

We believe that the compensation of our CEO and other Named Executive Officers should be tied to the long-term interests of our stockholders. We have therefore structured executive compensation to be largely variable, based on Company and individual performance. As the charts to the right show, approximately 70% of our CEO and other Named Executive Officers (“NEO”) target compensation is at-risk and performance-based.

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CEO: base salary 30%, bonus 18%, equity grant 51%, other 1%. Average of other NEOs: base salary 30%, bonus 10%, equity grant 59%, other 1%

Our Mission, Vision, Values, and Beliefs

The graphic below shows our mission, vision, values, and beliefs. Our values, summarized by the acronym “MORE,” are reflected in our Code of Conduct, which is discussed in greater detail below.

Remax holdings inc. MISSION. deliver the best experience in everything real estate. VISION. To be the global real estate leader. The ultimate destination for professionals and consumers. VALUES. Deliver to the max. customer obsessed. do the right thing. together everybody wins. BELIEFS. We believe in the value of full-time diverse professionals. We believe in preparation, education and constant growth. We believe in both experience and innovation. We believe in the power of association and that individuals thrive in positive, productive, inclusive environments.

Mission: Deliver the best experience in everything real estate. Vision: To be the global real estate leader; the ultimate destination for professionals and consumers. Values: Deliver to the max; customer obsessed, do the right thing, together everyone wins. Beliefs: We believe in the value of full-time diverse professionals. We believe in preparation, education, and constant growth. We believe in both experience and innovation. We believe in the power of association—and that individuals thrive in positive, productive, inclusive environments.

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Our Commitment to our Stakeholders

EVERYBODY WINS:

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Environmental

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Social

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Governance

LEED Certified headquarters building
Striving for more efficient resource utilization by reducing our footprint and subleasing portions of our headquarters building.
Many initiatives to minimize headquarters building footprint: e.g., single-stream recycling, composting, low-flow appliances, recent LED lighting retrofit, et cetera.

Providing aspiring entrepreneurs in over 110 countries and territories the opportunity to become business owners.
Strong focus on diversity, equity, and inclusion in our networks and at headquarters: two of five executive officers and half of Board members are women or from diverse populations and nearly 60% of RE/MAX agents in the U.S. are women.
RE/MAX brokers and agents in the U.S. and Canada have donated over $170 million to Children’s Miracle Network since 1992.
The Motto Mortgage Mission Against Hunger organizes food drives across the country and headquarter staff volunteers at a local food pantry.
Key Board committees are fully independent
Separate Chair & CEO Roles
Robust Lead Independent Director Role
Most directors attended 100% of Board and committee meetings; no director attended less than 90% of Board and committee meetings in 2020.
Ten directors have earned fellowships with National Association of Corporate Directors (“NACD”); newest members are working toward fellowships.
Annual self-assessments administered by inside counsel or third-party.
Commitment to Board refreshment—two new members added in 2020.

Diversity, Equity, and Inclusion

As a franchisor, human capital development and opportunity are foundational elements of our business. Diversity, equity, and inclusion permeate our networks as we offer motivated entrepreneurs in over 110 countries and territories the opportunity to elevate their careers, small business owners in real estate. Moreover, we have been a leader in expanding opportunities for women within real estate since our founding almost 50 years ago. In our early days, one of the keys to our initial success was an intentional decision to invite women to join our RE/MAX network as real estate agents, which helped create professional opportunities for women in a persistently male-dominated industry at the time. Through the years, we have consistently prioritized leadership opportunities for women within our organization. For example, in the history of the Company, two of our five CEOs have been women, and today, two of our five executive officers and five of our 12 board members are female. Globally, approximately 46% of our franchise owners and 52% of our agents are women as of December 31, 2020. We remain committed to diversity, equity, and inclusion and continue to expand our efforts around this important topic. To ensure our affiliates as well as companies involvedour employees are informed, educated and engaged, we infuse education on diversity, equity, and inclusion at key Company events and routinely promote available educational resources.

We are proud to support multiple groups that aim to increase diversity in providing technology and data services to the real estate industry: Booj, LLC; First Leads, LLC,profession and Seventy3, LLC. The company also has subsidiary marketing funds that collect funds from franchiseeshomeownership by diverse groups. We financially support organizations such as the National Association of Hispanic Real Estate Professionals, the Asian Real Estate Association, the National Association of Gay and are contractually obligated to spend such funds for marketing and technology purposes. Our Class A common stock trades on the New York Stock Exchange (“NYSE”) under the symbol “RMAX.”

In this proxy statement, “we,” “our,” “us”Lesbian Real Estate Professionals and the “Company” refer collectivelyNational Association of Real Estate Brokers. We seek to RE/MAX Holdings, RMCO,have diverse guests and RMCO’s subsidiaries.

Below are answers to common questions stockholders may have about the Annual Meeting.

What are the Proxy Materials?

The “Proxy Materials” are this proxy statement andpresenters for events such as our annual report to stockholders for the fiscal year ended December 31, 2019. If you request printed versions of the Proxy Materials, you will also receive a proxy card.

How can I get a full set of printed Proxy Materials?

We furnish Proxy Materials to many ofconventions and on media directed at our stockholders on the internet, rather than mailing printed copies. If you received a one-page notice by mail, you will not receive a printed copy of the Proxy Materials unless you request one. Instead, the notice instructs you how to access and review the Proxy Materials on the internet. If you would like a printed copy of the Proxy Materials, please follow the instructions on the notice.networks.

What items are scheduled to be voted on at the Annual Meeting?

There are three proposals to be voted on at the Annual Meeting:

1.    electing four directors to our Board of Directors;

2. voting on an advisory resolution on our executive compensation; and

3.    ratifying the appointment of KPMG LLP (“KPMG”) as our independent registered public accounting firm for the fiscal year ending December 31, 2020. 

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PROXY SUMMARY

We believe in the power of education and that it is important for our headquarters employees to understand the history of racism and other forms of bias. In 2020, we launched a 10-week racial equity and habit-building challenge. This program was open to all headquarters staff and we had strong participation by our employees. Each week, participants read materials or watched videos on a variety of topics such as Women’s suffrage, voter suppression, school segregation and other issues surrounding education, policing, incarceration, and environmental justice—including the real estate industry’s history of redlining, which pre-dates RE/MAX’s founding. Participants were encouraged to discuss the materials and the issues they raised with their co-workers.

Giving Back

Giving back to our communities is part of our culture. All around the world, RE/MAX affiliates make a difference in their communities. For the past 29 years, RE/MAX affiliates have been making miracles happen through our partnership with Children's Miracle Network Hospitals (CMN Hospitals) in the United States and Canada. During this time, RE/MAX Associates have donated over $170 million to CMN Hospitals. CMN Hospitals raises funds and awareness for 170 member hospitals that provide 32 million patient visits to 10 million kids each year across the U.S. and Canada. All donations made by RE/MAX Associates through the Miracle Home Program or from local fund-raising events, go to the local CMN Hospital to fund critical treatments and healthcare services, pediatric medical equipment and charitable care.

In 2018, Motto founded The Motto Mortgage Mission Against Hunger as a way for our nationwide network to give back to the communities we serve every day. The Motto network organizes food drives across the country and Motto Mortgage headquarters staff volunteers regularly at a food pantry in Denver, Colorado.

Environmental Sustainability

We may also transact any other businessare committed to sustainability in our operations. Our headquarters building is LEED certified. We have many initiatives at headquarters to minimize our environmental footprint and create a safe and comfortable working environment, including single-stream recycling and composting throughout the building, reusable dishes and utensils in dining areas and break rooms, low-flow plumbing fixtures, a recent LED lighting retrofit with most lights on timers or photocells, a direct digital control HVAC system, and drip irrigation landscaping. We use an environmental consultant to assess design and construction and an industrial hygienist to evaluate usage of chemicals. We are currently refreshing the space in our headquarters building to strive for more efficient resource utilization both by reducing our own office footprint due to evolving workplace habits, and by increased subleasing of our headquarters building.

The COVID-19 pandemic created an opportunity to further improve safety in our building operations and properties. Building entry protocols have been established to maximize the health and safety of our employees, and touchless door and appliance features have been installed to promote safety for our employees and tenants and reduce the spread of disease. Workstations and offices have been either replaced or modified to improve cleaning efficiencies and protocols to keep employees safe and productive as may properly come beforewe begin to return to the Annual Meeting or before any adjournment or postponement thereof.office in 2021.

How do I attendBuilding Businesses and Supporting our People During the Annual Meeting?Pandemic

As a franchisor, our success depends on the success of our franchisees. The early days of the COVID-19 pandemic were disruptive to our RE/MAX and Motto franchisees, as governmental responses to the pandemic severely stalled our industries. While restrictions varied from location to location, in many areas, open houses and in-person showings were prohibited, and some of the ancillary services necessary to complete real estate and mortgage transactions, such as inspections and notaries were unavailable. According to the RE/MAX National Housing Report, home sales in April 2020 and May 2020 were down approximately 20% and 34%, respectively, from April and May 2019.

During this time, we focused on protecting and supporting our employees and serving our networks. Our headquarters staff adopted a “shared sacrifice” mindset that helped us avoid widespread layoffs of our headquarters staff. This year’s meeting is completely virtual. You may participate inwas crucial so that our staff could provide the meeting by visitingservices that our franchisees needed to navigate the following website: www.virtualshareholdermeeting.com/RMAX2020.

In orderchallenging times. We drew on our nearly 50 years of experience to attend, you will need to enter the control number included on your Notice of Internet Availability of Proxy Materials or on your proxy card. You willassist our franchisees so that they would be able to vote your shares electronically duringemerge stronger. We offered substantial additional services to our franchisees, including enhanced training, special vendor discounts and programs, new marketing resources, recaps of vital government materials, and more. We also extended significant financial assistance to our franchisees. The housing market rebounded strongly in the Annual Meeting. Even if you plansecond half of 2020, and we believe our actions helped RE/MAX and Motto franchisees to attend, we encourage yoube ready to vote by proxyhelp their customers through the record-setting housing and mortgage markets in advancethe second half of 2020. The combination of these factors led to improved collections in the second half of the Annual Meetingyear, which combined with our prudent financial management, enabled us to maintain our dividend throughout 2020. The Company also opportunistically allocated capital to two tuck-in acquisitions in case you are unablethe third quarter of 2020 to attend.help position the Company for long-term growth.

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Code of Conduct and Supplemental Code of Ethics

How doesWe have adopted a Code of Conduct applicable to all employees and a Supplemental Code of Ethics applicable to our principal executive, financial, and accounting officers and all persons performing similar functions. Our Code of Conduct emphasizes our core values and that our competitive advantages come by doing MORE – delivering to the Boardmax while doing the right thing.

Graphic of MORE will each left separated going down the left side. DELIVER TO THE MAX. we stay hungry and continually push ourselves to higher levels of performance. We go above and beyond expectations, approaching everything we do with the highest levels of enthusiasm, energy and pride. We actively learn, listen, improve and evolve; our self-improvement never stops. CUSTOMER OBSESSED. We put customers first focusing on their needs and exceeding their expectations. We know the company is built on relationships, so we’re committed to maintaining and growing them. We think big delivering an experience that’s far beyond the norm, and far beyond what anyone expects. DO THE RIGHT THING. We act with integrity, honesty and transparency. Every day. We hold ourselves to the highest standards in performance, ethics and accountability. We own our actions and outcomes taking smart risks with confidence and decisiveness. TOGETHER EVERYBODY WINS. We collaborate and communicate contributing to an environment in which everybody wins. We lead by example; helping others develop their talents and reach their goals. We show gratitude and respect. Everybody’s voice matters. We use recourses efficiently, for everybody’s greater good.

Deliver to the Max: We stay hungry and continually push ourselves to higher levels of Directors recommend that I vote?performance. We go above and beyond expectations, approaching everything we do with the highest levels of enthusiasm, energy, and pride. We actively learn, listen, improve and evolve; our self-improvement never stops. Customer Obsessed: We put customers first—focusing on their needs and exceeding their expectations. We know the company is built on relationships, so we’re committed to maintaining and growing them. We think big—delivering an experience that’s far beyond the norm, and far beyond what anyone expects. Do the Right Thing: We act with integrity, honesty and transparency. Every day. We hold ourselves to the highest standards in performance, ethics, and accountability. We own our actions and outcomes—taking smart risks with confidence and decisiveness. Together Everybody Wins: We collaborate and communicate—contributing to an environment in which everybody wins. We lead by example; helping others develop their talents and reach their goals. We show gratitude and respect. Everybody’s voice matters. We use resources efficiently, for everybody’s greater good.

The Compensation Committee evaluates how our executive officers live our MORE values when evaluating performance and determining annual incentive compensation, as discussed further in the Compensation Discussion and Analysis below.

A copy of each code is available on our investor relations website, accessible through our principal corporate website at www.remaxholdings.com. Any amendments to either code, or any waivers of their requirements, that apply to our directors or executive officers will be disclosed on our investor relations website.

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PROPOSAL 1: ELECTION OF DIRECTORS

What am I voting on?

Stockholders will elect 4 directors to serve as Class II directors, each for a three-year term.

At the 2021 Annual Meeting of Stockholders (the “Annual Meeting”), stockholders will vote to elect four directors to the Board of Directors as Class II directors. Each of the Class II directors elected at the Annual Meeting will hold office until the 2024 Annual Meeting of Stockholders and until his or her successor has been duly elected and qualified. Based on the recommendation of the Nominating and Corporate Governance Committee, the Board of Directors has nominated Adam Contos, Kathleen Cunningham, Gail Liniger, and Dr. Christine Riordan to serve as Class II directors for terms expiring at the 2024 Annual Meeting of Stockholders.

In the event that any nominee for Class II director becomes unavailable or declines to serve as a director at the time of the Annual Meeting, the persons named as proxies will vote the proxies in their discretion for any nominee who is designated by the current Board of Directors to fill the vacancy. All of the nominees currently serve as directors and we do not expect that any nominee will be unavailable or will decline to serve.

What is the required vote?

Each director must be elected by a plurality of the votes cast. This means that the four nominees receiving the largest number of “for” votes will be elected as directors. We do not have cumulative voting.

Recommendation of the Board: The Board of Directors recommends that you vote:

vote FOR each of the nominees to the Board of Directors (Proposal 1);

FOR the approval of the advisory resolution on executive compensation (Proposal 2); and  

FOR the ratification of the appointment of KPMG as our independent registered public accounting firm (Proposal 3). 

Could other matters be decided at the Annual Meeting?

We do not anticipate any other matters will come before the Annual Meeting. If any other matters come before the Annual Meeting, the proxy holders appointed by our Board of Directors will have discretion to vote on those matters.

Who may vote at the meeting?

Holders of Class A common stock and holders of Class B common stock as of the close of business on March 31,  2020 (the “Record Date”) may vote at the Annual Meeting.

How many votes do I have?

Holders of Class A common stock are entitled to one vote per share of Class A common stock held as of the Record Date. Holders of Class B common stock are entitled to one vote for each common unit in RMCO owned by such holder as of the Record Date, regardless of the number of Class B shares owned. 

As of the Record Date, there were 18,123,963 shares of Class A common stock outstanding, which will each carry one vote and one share of Class B common stock outstanding, which will carry 12,559,600 votes.

What vote is required for each proposal?

For the election of directors, each director must be elected by a plurality of the votes cast. This means that the four nominees receiving the largest number of “for” votes will be elected as directors. We do not have cumulative voting.

The advisory vote on executive compensation, the ratification of the Company’s independent registered public accounting firm and any other proposals that may come before the Annual Meeting will be determined by the majority of the votes cast.

What is the difference between a stockholder of record and a beneficial owner of shares held in street name?

Stockholder of Record. If your shares are registered directly in your name with our transfer agent, Broadridge Corporate Issuer Solutions, Inc., you are a stockholder of record.

Beneficial Owner of Shares Held in Street Name. If your shares are held in an account at a brokerage firm, bank, broker-dealer, or other similar organization, then you are a beneficial owner of shares held in street name. The organization holding your account is considered the stockholder of record. As a beneficial owner, you have the right to direct the organization holding your account on how to vote the shares you hold in your account.

this Proposal 1.

2

Class II Directors nominated for re-election at this year’s annual meeting.

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Adam M. Contos

Kathleen J. Cunningham

Gail Liniger

Dr. Christine M. Riordan

In addition to his outstanding leadership skills, Adam brings to our board a deep knowledge of the Company and expertise in the real estate and franchising industries.

In addition to her background in finance, Kathleen brings capital structure expertise and board governance knowledge to her role as an independent director of our board.

Gail has served in many roles since co-founding RE/MAX in 1973. She brings deep Company-specific knowledge to the board in addition to her expertise in the real estate and franchising industries.

Christine brings both hands on experience and academic expertise in business leadership and strategy expertise to the board having served as a business school professor and senior executive.

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How do I  vote?

There are four ways for stockholders to vote:

CORPORATE GOVERNANCE

Via the internet.Board Overview You may vote via the internet by visiting http://www.proxyvote.com

Gender and Racial Diversity

RE/MAX Holdings Tenure

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Age

Independence

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Gender and entering the unique control number for your shares located on the Notice of Internet Availability of Proxy Materials.Racial Diversity: 50% diverse. RE/MAX Holdings Tenure: Average tenure 5.6 years. Less than 3 years: 25%, 3 to 5 years, 17%, greater that 5 years, 58%. Age: Average age: 67 years. Less than 50, 8%, 50-59, 8%, 60-69, 34%, 70-79, 42%, over 79, 8%. Independence: 67% independent.

By telephone. You may vote by phone by calling (800) 690-6903. You will need the control number from your Notice of Internet Availability of Proxy Materials.

Corporate Governance Factsheet

12 Members of the Board of Directors
8 Independent Directors
All Members of Key Committees are Independent*
Lead Independent Director
Separate Chair and CEO
Corporate Governance Guidelines
Independent Directors Meet Without Management or Other Directors
Board and Committee Self-Evaluations

Annual Review of Director Independence
Policy for Auditor Independence
Independent Compensation Consultant
Anti-Hedging and Anti-Pledging Policy
Board Succession Plan
Management Succession Plan
Committee Charters
Board Onboarding Process
Annual Compliance Training for Directors and Employees
Demonstrated Commitment to Director Education

By mail. If you requested that Proxy Materials be mailed to you and you are a stockholder of record, you will receive a proxy card with your Proxy Materials and may vote by filling out and signing the proxy card and returning it in the envelope provided. If you are a beneficial owner of shares held in street name, you may vote by filling out the card you received from the organization holding your shares and returning it as instructed by that organization.

By electronically voting during the Annual Meeting.  You may also vote your shares by attending the Annual Meeting (see “How do I attend the Annual Meeting?” above) and voting during the meeting.

Can I change my vote after submitting a proxy?

Street name stockholders who wish to change their votes should contact the organization that holds their shares.

Stockholders of record may revoke their proxy before the Annual Meeting by delivering to the Company’s Corporate Secretary a written notice stating that a proxy is revoked, by signing and delivering a proxy bearing a later date, by voting again via the internet or by telephone, or by voting electronically during the Annual Meeting.

What happens if I abstain or don’t vote?

Abstentions (shares present at the meeting or by proxy that are voted “abstain”) and broker non-votes (explained in the next question below) are counted only for the purpose of establishing the presence of a quorum at the Annual Meeting. Abstentions are not counted as votes cast.

If I hold shares in street name through a broker, can the broker vote my shares for me?

If you hold your shares in street name and you do not vote, the broker or other organization holding your shares can vote on certain “routine” proposals but cannot vote on other proposals. Proposal 3 (ratification*   All members of the Company’s independent registered public accounting firm) is a “routine” proposal. Proposal 1 (election of directors)Audit, Compensation, and Proposal 2 (advisory vote on executive compensation)Nominating and Corporate Governance committees are not “routine” proposals. If you hold shares in street name and do not vote on Proposal 1 or 2, your shares will be counted as “broker non-votes.”independent.

Who is paying for this proxy solicitation?

The Company is paying the costs of solicitating proxies. Members of our Board of Directors and officers and employees may solicit proxies by mail, telephone, email, or in person. We will not pay directors, officers, or employees any extra amounts for soliciting proxies. We may, upon request, reimburse brokerage firms, banks, or similar entities representing street name holders for their expenses in forwarding Proxy Materials to their customers who are street name holders and obtaining their voting instructions.

Why are you holding a virtual meeting instead of an in-person meeting?

We believe that holding a virtual meeting expands stockholder access to the meeting, improves communication, and reduces costs both for the Company and for stockholders who attend the meeting.

Where can I find voting results?

Final voting results from the Annual Meeting will be filed with the Securities and Exchange Commission (“SEC”) on a Current Report on Form 8-K within four business days of the Annual Meeting.

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CORPORATE GOVERNANCE

I share an address with another stockholder. Why did we receive only one set of Proxy Materials?

Some banks, brokers, and nominees may “household” Proxy Materials. This means that only one copy of the Proxy Materials or the Notice of Availability of Proxy Materials may have been sent to multiple stockholders who share an address. If you hold your shares in street name and want to receive separate copies of the Proxy Materials or the Notice of Availability of Proxy Materials in the future, or if you are receiving multiple copies and would like to receive only one copy for your household, you should contact the bank, broker, or other nominee who holds your shares.

Upon request, the Company will promptly deliver a separate copy of the Proxy Materials or the Notice of Internet Availability of Proxy Materials to any stockholder at a shared address to which a single copy was delivered. To receive a separate copy, you can contact our investor relations department. The department’s contact information is below.

Whom should I contact if I have additional questions?

You can contact our investor relations department at (303) 224-5458, investorrelations@remax.com or 5075 S. Syracuse St., Denver, CO 80237. Stockholders who hold their shares in street name should contact the organization that holds their shares for additional information on how to vote.

4

CORPORATE GOVERNANCE

Executive Officers

Adam M. Contos, age 48, is our Chief Executive Officer (“CEO”) and principal executive officer, a position he has held since February 2018. Prior to serving as CEO, Mr. Contos served as Co-Chief Executive Officer (“Co-CEO”) alongside David Liniger beginning in  May 2017. During his more than 15 years at RE/MAX, Mr. Contos has held a variety of leadership positions. He served as Chief Operating Officer from January 2016 to May 2017, as Senior Vice President, Marketing, from February 2015 through January 2016, as Vice President, Business Development, from February 2014 until February 2015, as Vice President, Region Development, from August 2013 through February 2014, and as Regional Vice President from 2005 through August 2013. Mr. Contos is a Board Leadership Fellow of the National Association of Corporate Directors (“NACD”).

Nicholas R. Bailey, age 45,  is our Chief Customer Officer, a position he has held since he joined RE/MAX in September 2019. Mr. Bailey brings over 23 years of real estate experience. He previously worked for RE/MAX from 2001 to 2012 leading growth and development for several RE/MAX regions. He left RE/MAX for approximately seven years, first becoming Senior Vice President of Strategic Partnership at Market Leader from 2012 through its acquisition by Trulia in 2013. Following the acquisition, he served as a Vice President of Trulia and, following Zillow’s acquisition of Trulia in 2015, a Vice President of Zillow.  Then, Mr. Bailey served as President and CEO of Century 21 Real Estate, LLC from August 2017 to March 2019.

Karri R. Callahan,  age 42, is our Chief Financial Officer, a position she has held since March 2016. From January 2016 to March 2016 she served as Co-Chief Financial Officer. Ms. Callahan joined RE/MAX in April 2013 as Senior Manager of SEC Reporting and was promoted to Vice President, Corporate Controller in June 2014. She served as the Company’s Acting Chief Accounting Officer from November 2014 to January 2015 and as Acting Chief Financial Officer from December 2014 through January 2015. Prior to joining RE/MAX, Ms. Callahan had worked at Ernst & Young, LLP since 2008, most recently as Senior Manager.

Serene M. Smith, age 41, has served as Chief of Staff and Chief Operating Officer since January 2019. She served as Chief Operating Officer since May 2017. Prior to becoming Chief Operating Officer, Ms. Smith served as Senior Vice President, Financial Planning and Business Analytics from January 2016 to May 2017.  From April 2014 to December 2015, Ms. Smith served as Vice President, Financial Planning and Analysis and was Vice President, Operational Controller, from April 2010 to April 2014. She has served in various other capacities since joining RE/MAX in 2006.

Ward M. Morrison, age 52, has served as President of Motto Franchising, our mortgage brokerage franchisor, since the brand was launched in the fall of 2016. Due to the growth of the Motto network and the increasing importance of the brand to RE/MAX Holdings, the Board designated Mr. Morrison an executive officer in February 2020. Prior to leading Motto Franchising, Mr. Morrison served RE/MAX as Vice President, Region Operations from 2013 to 2016, as Region Vice President from 2011 to 2013, and in various other roles since joining the RE/MAX in 2005.  

Our Board of Directors

Our Board of Directors currently consists of eleventwelve members. The Board has nominated one additional director. Therefore, if the nominee is elected, the Board will have twelve members following the Annual Meeting. The Board is divided into three classes of four members each with staggered three-year terms. At each annual meeting of stockholders, the successors to directors whose terms then expire will be elected to serve from the time of election and qualification until the third annual meeting following election. The following table summarizes information about each director nominee and continuing directors.

Director and
Principal Occupation

Age

RMAX Director Since

Independent

COMMITTEES

Audit

Compensation

Finance and
Investment

Nominating and Corporate Governance

CLASS II―DIRECTOR NOMINEES (FOR TERMS EXPIRING 2024)

Adam M. Contos
CEO and Director, RE/MAX Holdings, Inc.

49

2018

Kathleen J. Cunningham
Former CFO of Novatix Corporation

74

2013

C

M

Gail A. Liniger
Vice Chair, and Co-Founder of RE/MAX

75

2013

Christine M. Riordan
President, Adelphi University

56

2015

M

C

CLASS III―CONTINUING DIRECTORS (WITH TERMS EXPIRING IN 2022)

David L. Liniger

Non-Executive Chair and Co-Founder of RE/MAX

75

2013

Stephen P. Joyce
Former CEO and board member of Dine Brands Global, Inc. (NYSE: DIN)

61

2020

M

M

Daniel J. Predovich
President of Predovich & Company

73

2013

M

Teresa S. Van De Bogart
Former Vice President—Global IT Solution Delivery for Molson Coors Brewing Company

65

2016

M

M

CLASS I―CONTINUING DIRECTORS (WITH TERMS EXPIRING IN 2023)

Joseph A. DeSplinter
Former partner with Ernst & Young

67

2016

M

C

Roger J. Dow
President and CEO of the U.S. Travel Association

74

2013

C

Ronald E. Harrison
Former Senior Vice President, PepsiCo, Inc.

85

2013

M

M

Laura G. Kelly
Former executive with CoreLogic, Dun & Bradstreet, American Express

64

2020

M

M

Number of Meetings in 2020:

8

4

4

5

5

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CORPORATE GOVERNANCE

Diversity of Skills, Qualifications, and Experience

Your Board members possess a diverse range of skills and experience including in the areas below. The table shows the number of members with substantial experience in each area.

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Finance

Board members with strong financial backgrounds assist the Board in its oversight of the Company’s accounting and financial reporting. Two members are “audit committee financial experts.”

6

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Global

RE/MAX, with a presence in over 110 countries and territories, continues to grow quickly in international markets. Board members with experience in global businesses can help as the Company seeks to expand global revenue opportunities.

7

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Public Company Board Experience (other than RMAX)

Experience on other public company boards gives members a broad perspective on the issues that public companies face.

3

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Real Estate Expertise
As a holding company that addresses many aspects of home buying and home selling, having Board members with broad experience in the real estate industry is crucial.

5

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Franchise Expertise
The Company is primarily a franchisor. Board members with franchise experience can help the Company navigate the unique challenges of the franchise business model.

6

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Technology Expertise
Technology continues to grow in importance in the real estate and mortgage industries. The Company has completed four technology-related acquisitions since 2018. Board members with strong technology backgrounds can help guide the Company as it improves its technology and pursues other technology-related opportunities.

2

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In-Depth Company Knowledge
RE/MAX was founded in 1973 by Dave and Gail Liniger. These real estate visionaries have led RE/MAX through many economic cycles and massive changes in the industry. Mr. Contos has been an officer of RE/MAX for over fifteen years. The wisdom these leaders have gained over their careers continues to be invaluable to the Board as RE/MAX Holdings continues to grow and expand its business.

3

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Cyber Security
As the industries the Company operates in become more technology centered, the risks increase. Board members with information technology security background are valuable in this important area of Board oversight.

2

10

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Nominees for Election at the Annual Meeting (for(For Terms That Willthat will Expire in 2023)2024) (Class I Directors):

II)

Adam M. Contos

Age:Joseph A. DeSplinter
 49

RMAX Director Since: Independent Director2018

Committee Membership: None

Joseph A. DeSplinter was appointed to the Board of Directors of RE/MAX Holdings in February 2016 and serves as Chair of the Finance and Investment Committee. Mr. DeSplinter was a partner with Ernst & Young for nearly 30 years prior to his retirement in 2014. In that role, he served clients in many industries, particularly real estate, financial services, banking, and technology. Mr. DeSplinter served as the office managing partner for the Phoenix and Denver offices for ten years, which included fulfilling a number of regional roles, such as market strategy development. Mr. DeSplinter led the firm’s U.S. private equity professional practice group for five years, which also entailed serving on its U.S. professional practice committee. He also led the firm’s Americas’ Assurance implementation and enablement group for three years, focused on the rollout of the latest technological changes to the assurance group. As a result of these various roles, he has worked in a number of countries and has significant international experience. Mr. DeSplinter has served on the Board of Directors and member of the audit committee of the Catholic Foundation of Northern Colorado since September 2015 and was a member of the Board of Directors and Chairman of the Audit Committee of Adolfson & Peterson Construction Company from June 2015 through June 2019.  Mr. DeSplinter is a Board Leadership Fellow of the NACD. The Board recommends you vote to elect Mr. DeSplinter because of his strong financial background and vast experience advising public companies.Graphic

Key Skills

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Financial knowledge

Public company advisory experience

International business experience

Committee Membership

Finance and Investment (Chair)

Audit

Age: 66

Roger J. Dow
Lead Independent Director

Roger J. Dow was appointed to the Board of Directors of RE/MAX Holdings in July 2013 and serves as Lead Independent Director and as Chair of the Compensation Committee. He has served as a member of the Company’s Board of Directors or Board of Managers since 2005. Since January 1, 2005, he has been the President and Chief Executive Officer of the U.S. Travel Association. He previously served in various roles at Marriott International, including as Senior Vice President, Global Sales. He is currently a director of Forbes Travel Guide. Mr. Dow is a Governance Fellow of the NACD. The Board recommends you vote to elect Mr. Dow because of his particular knowledge of and experience in strategic planning and leadership of complex organizations and his franchising experience.

Key Skills

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Strategic planning knowledge

Experience leading complex organizations

Franchise industry experience

Committee Membership

Compensation (Chair)

Age: 73

6

Ronald E. Harrison
Independent Director

Ronald E. Harrison was appointed to the Board of Directors of RE/MAX Holdings in July 2013 and has served on the Company’s Board of Directors or Board of Managers since 2005. Since 2004, Mr. Harrison has been Chief Executive Officer and Managing Director of Harrison & Associates LLC. Prior to that, he served in various roles over his 40 years with PepsiCo, Inc., including as Senior Vice President, External Relations, and Special Assistant to the Chairman until April 2004. Mr. Harrison is the Chair Emeritus of the Diversity Institute of the International Franchise Association’s Education Foundation. He served as the International Franchise Association’s Chairman in 1999. He has also served on the Board of Trustees of the College of New Rochelle and on the Advisory Board of the University of New Hampshire’s Rosenberg Center for International Franchising. Mr. Harrison is a Governance Fellow of the NACD. The Board recommends you vote to elect Mr. Harrison because of his vast experience in leadership roles of complex organizations and knowledge in strategic planning.

Key Skills

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Strategic planning knowledge

Experience leading complex organizations

Franchise industry experience

Committee Membership

Compensation

Nominating and Corporate Governance

Age: 84

Laura G. Kelly
Director Nominee

Laura G. Kelly has been nominated to serve on the Board of Directors of RE/MAX Holdings. Ms. Kelly, who is currently President of The Columbia Institute for CoreLogic also served as its Managing Director of Valuation Solutions, a hybrid technology and operating subsidiary with revenues of nearly $500M.  Before joining CoreLogic, Ms. Kelly has significant executive and financial responsibilities at Dun & Bradstreet, American Express and MasterCard. Ms. Kelly is also a member of the Board of Directors for Jack Henry (NASDAQ: JKHY), a financial technology company, and USAA’s Saving’s Bank Board.  Ms. Kelly’s early career included service to her country as an active duty and reserve officer for the United States Air Force. The Board recommends that you vote for Ms. Kelly because of her experience in leading global change and innovation and extensive background in financial services and data solutions.

Key Skills

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Leading and managing disruptive change

Driving global innovation

Mergers and acquisitions strategy and integrations

Committee Membership

Ms. Kelly is nominated to join the Board in 2020 

Age: 63

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Directors Whose Terms Will Expire in 2021 (Class II Directors):

Adam M. Contos
Chief Executive Officer and Director

Adam M. Contos, our Chief Executive Officer, was appointed to the Board of Directors of RE/MAX Holdings in December 2018. More information about Mr. Contos can be found abovebelow under “Executive Officers.” The Board recommends you vote for Mr. Contos was appointed to the Board due to his extensive knowledge of the real estate industryand franchising industries and his history of strong leadership at RE/MAX.

Key Skills

Key SkillsGraphic

Real Estate Industry Expertise

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Strong Leadership Experience

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In-Depth Company Knowledge

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Kathleen J. Cunningham

Age:Picture 14 74

RMAX Director Since: 2013

Committee Membership: Audit (Chair), Finance and Investment

Extensive experience in and knowledge about real estate industry

Strong leadership experience at RE/MAXKey Skills

Committee Membership

None

Age: 48

Kathleen J. Cunningham
Independent Director

Kathleen J. Cunningham was appointed to the Board of Directors of RE/MAX Holdings in July 2013, re-elected in May 2015 and 2018, and serves as Chair of the Audit Committee. She was a member of RMCO’sthe Board of Managers of RMCO, LLC (“RMCO”) from February 2013 until our IPO in October 2013, at which time RMCO ceasedshe transitioned to have a Board of Managers.the RE/MAX Holdings Board. Ms. Cunningham has been retired since 2009. From October 2005 to May 2009, she was Chief Financial Officer of Novatix Corporation. She was previously Chief Financial Officer at Webroot Software and US WEST Information Systems. She has been a board member of Q Advisors, LLC since 2003. Previously, she served on the boards of Chileno Bay LLC from December 2011 to October 2013, The Assist Group from June 2011 to March 2013 and Novatix Corporation from 2005 to 2009. Ms. Cunningham has served on a total of four public company boards and their audit committees. Ms. Cunningham is a Board Leadership Fellow of the NACD and is a co-founder and past President of its Colorado Chapter. The Board recommends you vote for Ms. Cunningham was selected to serve on our Board because of her particular knowledge of and experience in finance, capital structure, and board governance practices of other major organizations.

Key SkillsGraphic

Financial Expertise

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Global Business Experience

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Technology Expertise

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Public Company Board Experience

Picture 18

2021Finance experience

Capital structure experience

Board governance knowledge Proxy Statement

Committee MembershipRE/MAX Holdings, Inc.

Audit (Chair)

Finance and Investment

Age: 7311

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CORPORATE GOVERNANCE

Gail A. Liniger

Age: 75

RMAX Director Since: Vice Chair and Co-Founder2013

Committee Membership: None

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Gail A. Liniger is our Vice Chair and Co-Founder. She has been a director of RE/MAX Holdings since July 2013 and, before that, of RE/MAX, LLC or its parent companies, since 1974. Mrs. Liniger held many officer positions with the Company since its founding in 1973, including President from 1979-1991, and Chief Executive Officer from 1991 through 2002. Mrs. Liniger is a Governance Fellow of the NACD. Mrs. Liniger is married to DavidDave Liniger, our Chair and Co-Founder. Mr. and Mrs. Liniger was selectedwere to serve on ourthe International Franchise Association’s Hall of Fame in 2005. The Board recommends you vote for Ms. Liniger because of her role in founding our CompanyRE/MAX, and her intimate knowledge of the Company and the real estate industryindustry.

Key Skills

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Real Estate Experience

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Franchise Industry Expertise

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Company Specific Knowledge – RE/MAX Co-Founder

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Christine M. Riordan

Age: 56

RMAX Director Since: 2015

Committee Memberships: Nominating and Corporate Governance (Chair), Compensation

Key Skills

Picture 19

Company Co-Founder

Deep Company-specific knowledge

Real estate industry experience

Committee Membership

None

Age: 74

Christine M. Riordan
Independent Director

Christine M. Riordan, Ph.D. was appointed to the Board of Directors of RE/MAX Holdings in January 2015, elected for a full term in May 2015 and again in 2018. She is Chair of the Nominating and Corporate Governance Committee. Dr. Riordan is President of Adelphi University in New York, a nationally ranked doctoral research university. Dr. Riordan is an internationally recognized expert in leadership, strategy, team performance, and diversity and inclusion. She consults regularly with corporations and is a frequent speaker on leadership and overcoming challenges, including her TEDx talk, “Dare to Be Extraordinary”. She has been interviewed and written articles for media such as: Financial Times, Harvard Business Review, Forbes, USA Today, U.S. News & World Report, The New York Times, International Herald Tribune, Huffington Post, MSNBC, CNN, CNBC, Wall Street Journal MarketWatch, CareerBuilder, and Psychology Today. For her leadership in New York, Dr. Riordan has been recognized by the Long Island Business News as a Top CEO, and by Family and Children's Association as a 2015 Woman of Distinction, by the Long Island Press as Long Island’s Best College President and she has been named to the Long Island Press 2016 Power List. She also currently serves on the board of directors of the Long Island Association (LIA), a leading business organization on Long Island and the Long Island Regional Advisory Council on Higher Education (LIRACHE). Dr. Riordan is a Board Leadership Fellow of the NACD. The Board recommends you vote for Dr. Riordan was selected to serve on our Board because of her deep experience as a senior executive and chief executive officer, broad business background, experience with board experienced, and expertise in leadership and strategy.

Key SkillsGraphic

Strong Leadership Experience

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Broad Business Experience

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CORPORATE GOVERNANCE

Directors Whose Terms Expire in 2023 (Class I Directors):

Joseph A. DeSplinter

Age: 67

RMAX Director Since: 2016

Committee Membership: Finance and Investment (Chair), Audit

Graphic

Joseph A. DeSplinter was appointed to the Board of Directors of RE/MAX Holdings in February 2016, elected for a full term in 2017 and re-elected in 2020. He serves as Chair of the Finance and Investment Committee. Mr. DeSplinter was a partner with Ernst & Young for nearly 30 years prior to his retirement in 2014. In that role, he served clients in many industries, particularly real estate, financial services, banking, and technology. Mr. DeSplinter served as the office managing partner for the Phoenix and Denver offices for ten years, which included fulfilling a number of regional roles, such as market strategy development. Mr. DeSplinter led the firm’s U.S. private equity professional practice group for five years, which also entailed serving on its U.S. professional practice committee. He also led the firm’s Americas’ Assurance implementation and enablement group for three years, focused on the rollout of the latest technological changes to the assurance group. As a result of these various roles, he has worked in a number of countries and has significant international experience. Mr. DeSplinter has served on the Board of Directors and member of the audit committee of the Catholic Foundation of Northern Colorado since September 2015 and was a member of the Board of Directors and Chairman of the Audit Committee of Adolfson & Peterson Construction Company from June 2015 through June 2019. Mr. DeSplinter is a Board Leadership Fellow of the NACD. Mr. DeSplinter was selected for our Board because of his strong financial background and vast experience advising public companies.

Key Skills

Graphic

Financial Expertise

Graphic

Global Business Experience

Graphic

Real Estate Industry Experience

Graphic

Technology Expertise

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CORPORATE GOVERNANCE

Graphic

Roger J. Dow

Age: 74

RMAX Director Since: 2013

Committee Membership: Compensation (Chair)

Key Skills

Roger J. Dow was appointed to the Board of Directors of RE/MAX Holdings in July 2013 and serves as Lead Independent Director and as Chair of the Compensation Committee. He has served as a member of the Company’s Board of Directors or Board of Managers since 2005. Since January 1, 2005, he has been the President and Chief Executive Officer of the U.S. Travel Association. He previously served in various roles at Marriott International, including as Senior executiveVice President, Global Sales. He is currently a director of Forbes Travel Guide. Mr. Dow is a Governance Fellow of the NACD. Mr. Dow was selected for our Board because of his particular knowledge of and CEO experience

Broad business background    

Board experience

Leadership in strategic planning and strategy experienceleadership of complex organizations and his franchising experience.

Committee MembershipGraphic

Strategic Planning Experience

Graphic

Strong Leadership Experience

Graphic

Franchise Industry Experience

Ronald E. Harrison

Age: 85

RMAX Director Since: 2013

Committee Memberships: Compensation, Nominating and Corporate Governance (Chair)

Graphic

Ronald E. Harrison was appointed to the Board of Directors of RE/MAX Holdings in July 2013 and has served on the Company’s Board of Directors or Board of Managers since 2005. Since 2004, Mr. Harrison has been Chief Executive Officer and Managing Director of Harrison & Associates LLC. Prior to that, he served in various roles over his 40 years with PepsiCo, Inc., including as Senior Vice President, External Relations, and Special Assistant to the Chairman until April 2004. Mr. Harrison is the Chair Emeritus of the Diversity Institute of the International Franchise Association’s Education Foundation. He served as the International Franchise Association’s Chairman in 1999. He has also served on the Board of Trustees of the College of New Rochelle and on the Advisory Board of the University of New Hampshire’s Rosenberg Center for International Franchising. Mr. Harrison is a Governance Fellow of the NACD. Mr. Harrison was selected for our Board because of his vast experience in leadership roles of complex organizations and knowledge in strategic planning.

Key Skills

Graphic

Financial Experience

Graphic

Strong Leadership Experience

Graphic

Franchise Industry Expertise

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Graphic

Laura G. Kelly

Age: 64

RMAX Director Since: 2020

Committee Memberships: Audit, Compensation

Key Skills

Laura G. KellyAge: 55 was elected to the Board of Directors of RE/MAX Holdings in 2020. Ms. Kelly, who is currently President of The Columbia Institute for CoreLogic also served as its Managing Director of Valuation Solutions, a hybrid technology and operating subsidiary with revenues of nearly $500 million. Before joining CoreLogic, Ms. Kelly had significant executive and financial responsibilities at Dun & Bradstreet, American Express and MasterCard. Ms. Kelly is also a member of the Board of Directors for Jack Henry (NASDAQ: JKHY), a financial technology company, and USAA’s Saving’s Bank Board. Ms. Kelly’s early career included service to her country as an active duty and reserve officer for the United States Air Force. Ms. Kelly was selected for our Board because of her experience in leading global change and innovation and extensive background in financial services and data solutions.

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Global Business Experience

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Public Company Board Experience

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Directors Whose Terms Will Expire in 2022 (Class III Directors):

David L. Liniger

Age: 75

RMAX Director Since: Non-Executive Chair2013

Committee Membership: None

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David L. Linigeris the non-executive Chair of our Board of Directors and our Co-Founder. He has been Chair of the Board of Directors of RE/MAX Holdings since July 2013, and, before that, of RE/MAX, LLC or its parent companies, since it was established in August 1974. Mr. Liniger served in a variety of leadership roles within the RE/MAX organization over the past 45 years, including Co-CEO and Principal Executive Officer from May 2017 through February 2018 and CEO from December 2014 until May 2017. Mr. Liniger is a Board Leadership Fellow of the NACD. Mr. Liniger is married to Gail Liniger, our Vice Chair and Co-Founder. Mr. and Mrs. Liniger were named to the International Franchise Association’s Hall of Fame in 2005. Mr. Liniger was selected to serve on our Board because of his role in founding our Companyco-founding RE/MAX and launching Motto Mortgage, his intimate knowledge of our Company, and his long history as a visionary in the real estate industry.

Key Skills

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Real Estate Industry Expertise

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Franchise Industry Expertise

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Global Business Experience

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Deep Company Specific Knowledge—RE/MAX Co-Founder

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Stephen P. Joyce

Age:Picture 21 61

RMAX Director Since: 2020

Committee Membership: Compensation, Nominating and Corporate Governance

Company Co-Founder

Deep Company-specific knowledge

Real estate industry leaderKey Skills

Committee Membership

None

Age: 74

Stephen P. Joyce
Independent Director

Stephen P. Joyce was appointed to the Board of Directors of RE/MAX Holdings in April 2020. Mr. Joyce is the former Chief Executive Officer and a member of the Board of Directors of Dine Brands Global, Inc. (NYSE: DIN), the franchisor of Applebee’s Grill + Bar and IHOP. Prior to that he served as President, Chief Executive Officer, and Director of Choice Hotels International, Inc. Prior to that he spent over 25 years at Marriott International, Inc., in several roles, including Executive Vice President Global Development, Owner and Franchise Services. Mr. Joyce has held many leadership roles with the International Franchise Association, including Chairman. He also serves on the boards of a variety of community organizations. As a recently-appointed member of the Board, Mr. Joyce does not currently serve on any Committees. The Board intends to appoint him to one or more committees following the Annual Meeting. Mr. Joyce was selected for our Board due to his leadership in franchise brands, both as a Board member and executive.

Key SkillsGraphic

Public Company Board Experience

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Franchise Industry Experience

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Technology Experience

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Global Business Experience

Daniel J. Predovich

Age: 73

RMAX Director Since: 2013

Committee Membership: Finance and Investment

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Public company board service

Franchise industry experience

Disruptive technology experience

International business experience

Committee Membership

None

Age: 60

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Daniel J. Predovich
Director

Daniel J. Predovichwas appointed to the Board of Directors of RE/MAX Holdings in July 2013 and has served as a member of the Company’s Board of Directors or Board of Managers since 2005. Mr. Predovich is a Certified Public Accountant, a Certified Fraud Examiner, Certified in Financial Forensics, and a Certified Information Technology Professional. Since 1986, he has been the President of Predovich & Company. He previously served as president and as a member of the Board of Governors, Colorado chapter of the Association of Certified Fraud Examiners. Mr. Predovich is a Board Leadership Fellow of the NACD. Mr. Predovich was selected to serve on our Board because of his extensive experience and knowledge in accounting and financial matters.

Key Skills

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Finance and accounting knowledgeAccounting Experience

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Technology Expertise

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Cybersecurity Experience

Committee Membership16

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Teresa S. Van De Bogart

Age: 65

RMAX Director Since: Independent Director2016

Committee Membership: Audit, Nominating and Corporate Governance

Key Skills

Teresa S. Van De Bogartwas elected to the Board of Directors in May 2016. Ms. Van De Bogart retired in 2019 as Vice President—Global IT Solution Delivery for Molson Coors Brewing Company, a position she held since 2012. She had been an IT vice president of Molson Coors (and its predecessors) since 2005 establishing a global project management office and leading large-scale global project implementations. She previously served in various other leadership roles at the company including procurement, finance and accounting. Ms. Van De Bogart is a Board Leadership Fellow of NACD. She additionally serves on the Board of Sunflower Bank where she serves as chair of the risk committee and serves on their risk andas a member of the compensation committeescommittee as well as Craig Hospital Foundation Board and is a memberwhere she serves as chair of theirthe nominating and governance committee. She previously served as the board chair for the Colorado Women’s Chamber of Commerce as well as the Women’s Leadership Foundation. Ms. Van De Bogart was selected to serve on our Board because of her information technology and financial background including security trends and risk assessment, and her experience as a senior leader in a global public company.

Key SkillsGraphic

Public Company Leadership

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Technology Experience

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Cybersecurity Knowledge

Board Diversity and Refreshment

Dave and Gail Liniger founded RE/MAX with the view that anyone can be an entrepreneur, regardless of race, gender, or background. RE/MAX has grown to over 135,000 agents from virtually every walk of life who share a commitment to helping people realize the dream of homeownership. That commitment to diversity continues today and is reflected in our Board and management team.

The Board aims to have directors with diverse backgrounds, viewpoints, and experiences. To that end, the Board pays special attention to the diversity of its members and potential nominees, and the Board believes its oversight capabilities are bolstered by its diverse composition.

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Gender and Racial Diversity

GraphicInformation technology

Half of our Board members are women or from racially diverse populations: our Board has five female directors and security experience

Public company leadership experience

Committee Membership

one Black director. Half of the new members since our initial public offering in 2013 (the “IPO”) are women. Women serve as the Chairs of both our Audit

and Nominating and Corporate Governance

Age: 64 Committees. The Nominating and Corporate Governance Committee does not have a formal policy regarding diversity, but continually looks for opportunities to maintain and increase the diversity of the Board.

The Board aims to have diverse mix of tenure on the Board, so that the Board has members with substantial experience with the Company as well as newer members who bring fresh perspectives to the Board. Six of the current members of the Board have joined since our IPO in 2013, including two new members in 2020.

Director Independence

Our Board periodically assesses the independence of our directors.its members. For a director to be considered independent, our Board must affirmatively determine that the director does not have any direct or indirect material relationship with us, other than as a director, that would interfere with their exercise of independent judgment in carrying out their responsibilities as a director of the Company. When assessing the materiality of a director’s relationship with us, our Board will consider the issuequestion not merely from the standpoint of the director, but also from the standpoint of persons or organizations with which the director has an affiliation. Material relationships can include commercial, industrial, banking, consulting, legal, accounting, charitable, social, and familial relationships, among others.

The Board of Directors has determined that Kathleen Cunningham, Joseph DeSplinter, Roger Dow, Ronald Harrison, Stephen Joyce, Laura Kelly, Christine Riordan, and Teresa Van De Bogart are each an “independent director” under applicable NYSENew York Stock Exchange (“NYSE”) standards and the Company’s corporate governance guidelines, and that none of these directors have any relationships with the Company that would interfere with their exercise of independent judgment in carrying out their responsibilities as a director of the Company. The Board has also determined that Laura Kelly will be an independent director under these criteria.

Dave and Gail Liniger have a very close, personal relationship with our CEO, Adam Contos, and his family, which the Linigers and Mr. Contos describe as almost like immediate family. The Linigers have not, since our IPO, been considered independent

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directors, due also to their service as officers of the Company. As a result, Mr. and Mrs. Liniger have represented that they intend to recuse themselves from any matters relating to Mr. Contos and his performance, including evaluations of his performance, compensation, and continued employment. In addition, as befitting such relationships, the Linigers and Contoses occasionally give gifts to each other, such as the cost of vacations they spend together, or the Linigers’ contributions to the Contos children’s college funds. These gifts are made from the Linigers’ personal funds and the Board is satisfied that they are intended as gifts in good faith. Because of this, and because there is no incremental cost to the Company, those amounts are not considered income to Mr. Contos or compensation from the Company and are not included in the Compensation Discussion and Analysis, below.

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Board of Directors Leadership Structure; Separate Board Chair and Chief Executive Officer; Formalized Lead Independent Director Role

The Board annually elects a Chair of the Board. Currently the roles of Chair and CEO are split between Mr. Contos, our Chief Executive Officer, and Mr. Liniger, the Chair of the Board, who serves in a non-executive capacity. Mr. Contos has been CEO and Principal Executive Officer since early 2018.  In this role, Mr. Contos is the principal management representative of the Company and is responsible for all aspects of oversight of the management team and day-to-day operations. Mr. Liniger’s role allows him to provide leadership as a member of the Board and as a founder and to focus on considerations of long-term strategy for the business. The Board believes it is important to retain the flexibility to determine whether it is in the best interest of the Company and its stockholders to have the same person serve as both CEO and Chair or whether the roles should be separated based on the circumstances at any given time. Mr. Liniger was most recently re-elected as Chair of the Board in February 2020.

In addition, the2021. The independent members of the Board elect a Lead Independent Director annually. The role of the Lead Independent Director is defined in the Company’s bylawsBylaws and Lead Independent Director charter, which are both available on our investor relations website, accessible through our principal corporate website at www.remaxholdings.comwww.remax.com. Roger Dow was first elected Lead Independent Director in May 2019 and most recently was reelected in February 2020. Before that, Richard Covey, whose term as a director ended on that date, had served as Lead Independent Director since 2014. The Lead Independent Director coordinates the activities of the independent members of the Board, provides guidance and assistance to the CEO, presides at meetings of stockholders and the Board in the Chair’s absence, and performs such other duties as the Board may determine from time to time.

Chief Executive Officer

Lead Independent
Director

Chair of the Board

Mr. Contos has been CEO and Principal Executive Officer since early 2018. In this role, Mr. Contos is the principal management representative of the Company and is responsible for all aspects of oversight of the management team and day-to-day operations.

Roger Dow was first elected Lead Independent Director in May 2019 and was most recently reelected in February 2021. The role is described below.

Mr. Liniger’s role as Chair of the Board allows him to provide leadership as a RE/MAX co-founder and real estate industry veteran and to focus on considerations of long-term strategy for the business.

Lead Independent Director Role

Presides over meetings of the independent directors

Serves as the primary liaison between Company management and the independent members of the Board

Meets in private sessions with management

Leads, in conjunction with the Compensation Committee, the independent directors’ evaluation of the CEO

Calls meetings of the Board or of the independent directors

     Retains such

Has authority to retain advisors and consultants as deemed appropriate

Enterprise Risk Management and Board of Directors Role in Risk Oversight

Risk management is primarily the responsibility of the Company’s management. However,management and the Board believes that oversightof Directors oversees an enterprise-wide approach to risk management designed to support the achievement of corporate objectives, including strategic objectives, to improve long-term Company performance and enhance stockholder value. A fundamental part of risk management is oneto understand the specific risks the Company faces and what mitigating steps are being taken, while balancing an appropriate level of its fundamental responsibilities.risk for the Company. The Company’s enterprise risk management (“ERM”) program provides an effective tool for managing risks. As part thereof, annually, management evaluates a comprehensive list of enterprise risks, identifies those that are most significant and ensures that, where possible, adequate risk mitigation strategies are deployed. At least annually, management provides the Audit Committee with a comprehensive review of the Company’s ERM processes, as well as updates on key risks that have been identified and assessed during the year and the accompanying mitigation strategies. Additional risk assessments are performed, as required, for material events such the integration of acquired businesses, and those results are also shared with the Audit Committee. On an annual basis, the Board discusses enterprise risk activities including risk assessment and risk management.

In addition to the Company’s ERM process, the oversight of additional specific risks is performed by committees of the Board. The Audit Committee is primarily responsible for overseeing the quality and integrity of the Company’s financial reporting process, internal controls over financial reporting, the Company’s compliance programs, the Company’s cybersecurity program, and the risks related to each of these areas. Oversight of the Company’s management of cybersecurity risks is also primarily the responsibility of the Audit Committee. The Audit Committee discusses cybersecurity risks with the Chief Compliance Officer and Vice President of Information Technology (who serves as the Company’s Information Security Officer) regularly and receive regular updates on cybersecurity, including results of testing and training, initiatives to continuously improve cybersecurity measures and policies, and implementation of new technologies. The ERM process discussed above includes evaluation

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of information technology risks. The Company engages an independent third party to perform various security assessments and information security is part of the Company’s annual training for all employees. The Company has technical, administrative, and physical safeguards in place to help protect against unauthorized access to, use of, or disclosure of data we collect and store.

The Compensation Committee oversees compensation-related risks. The Nominating and Corporate Governance Committee oversees the Company’s corporate governance programs, including the codeCode of conduct.Conduct. The Nominating and Corporate Governance Committee also oversees management of social and environmental matters. The Finance and Investment Committee oversees risks such as those relating to capital structure and allocation, investment of cash, interest rates, currency, and other financial arrangements. Management regularly reports to the Board and its committees on the risks that the Company may face and the steps that management is taking to mitigate those risks.

Board of Directors Role in Succession Planning

Succession planning is a crucial role of the Board in ensuring the long-term performance of the Company. The Board maintains, and regularlyat least annually evaluates and updates, succession plans for executive officers, other key management positions as well as for the Chair of the Board and Lead Independent Director roles. These plans cover both planned and emergency succession scenarios. Executive management regularly discusses succession planning with the Board, including reviewing development plans for senior non-executive employees who may be candidates for future executive positions.

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Our Board’s Commitment to Director Training and Education

Our Board of Directors is committed to continuing director education. As highlighted in their biographical information, above, ten of the eleven membersall but two of our Board of Directors have been named as Fellows by NACD. In recentThe two newest members are working towards fellowships. For the past several years, the Board has engaged NACD for annual customized training sessions for all members. Last year’s session was “BuildingDuring 2020, the Strategic Asset Board” and the 2018customized training session focused on strategic growth by and successful integration of acquisitions. Previous sessions have covered topics such as building the board as a strategic asset, company culture, stockholder engagement, communication, mergers and acquisitions, and transitioning from a controlled company. All then-current members attended theeach of these sessions the past two years. This year, because the Board is meeting remotely during the second quarter due to the global coronavirus pandemic, it plans to conduct a training session later in the year.

Board of Directors Evaluation Process

The Board, under the direction of the Nominating and Corporate Governance Committee, conducts an assessment of the Board, its committees, and its members. The timing of the assessment may vary from year to year, but occurs approximately once per year. Each director is asked to evaluate the performance of the Board and the committees on which he or she serves. In order to encourage directors to speak candidly, responses to evaluation questions are collected by the Company’s counsel or an outside consultant, who provides aggregated responses that protect the anonymity of individual ratings and comments. Each Committeecommittee discusses its own assessment results and the Nominating and Corporate Governance Committee reviews all results and reports the results to the Board. The Nominating and Corporate Governance Committee also oversees an evaluation of the skills, background, and experience of each Board member to ensure an appropriate mix of expertise on the Board.

Our Classified Board

Our Board is divided into three classes, with each member serving a three-year term. Our Board believes that this structure continues to be appropriate. Our Board believes that a classified Board promotes stability, continuity, and a focus on the long-term interests of the Company and its stockholders and that three-year terms enhance Board independence.

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Board Committees and Meetings

During 20192020, our Board of Directors had the following standing committees: an Audit Committee, a Compensation Committee, a Nominating and Corporate Governance Committee, and a Finance and Investment Committee. OurFrom time to time, the Board of Directors hasmay also establish committees for special limited purposes.

The Board met 12 times in 2020. The tables below summarize some information about each committee. More information about each committee can be found in each committee’s charter, which have been adopted written charters for each of these committees, whichby the Board and are reviewed annually andannually. The charters are available on our investor relations website, accessible through our principal corporate website at www.remaxholdings.comwww.remax.com. The content of our website is not incorporated in this proxy statement. From time to time, the Board may also establish committees for special limited purposes.

Audit Committee

The Audit Committee is responsible for, among other matters:

·AUDIT COMMITTEE

Our Audit Committee is fully independent under applicable NYSE standards and Rule 10A-3 of the Securities Exchange Act of 1934 (as amended, the “Exchange Act”).

Our Board of Directors has determined that Kathleen Cunningham and Joseph DeSplinter each qualify as an “Audit Committee financial expert,” as such term is defined in Item 407(d)(5) of Regulation S-K.

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Meetings: 8

Chair: Kathleen Cunningham

Other Members:

Joseph DeSplinter
Teresa Van De Bogart
Laura Kelly

Key Responsibilities:

appointing, compensating, retaining, evaluating, terminating, and overseeing our independent registered public accounting firm;

·

discussing with our independent registered public accounting firm its independence from our management;

·

reviewing with our independent registered public accounting firm the scope and results of their audit;

·

approving all audit and permissible non-audit services to be performed by our independent registered public accounting firm;

·

overseeing the financial reporting process and discussing the interim and annual financial statements that we file with the SECSecurities Exchange Commission (“SEC”) with management and our independent registered public accounting firm;

·

reviewing and monitoring our accounting principles, accounting policies, financial and accounting controls, and compliance with legal and regulatory requirements;

·

monitoring the implementation and impact of new accounting policies;

·

establishing procedures for the confidential and/or anonymous submission and review of concerns regarding questionable accounting, internal controls, auditing matters, or anything else that appears to involve financial or other wrongdoing;

·

reviewing and approving related party transactions; and

·

overseeing the Company’sCompany's efforts to mitigate cybersecurity risks.

The Audit Committee reviews our annual reports and makes recommendations to the full Board about its approval. Since 2017, the Audit Committee has reviewed and approved our quarterly reports and earnings releases for the first, second, and third quarters. After approving the first dividend each year and determining the anticipated dividend for the remainder of the year, the Board generally delegates authority to the Audit Committee to approve the subsequent quarterly dividend for that year, within parameters established by the Board.

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The Audit Committee reviews our annual reports and makes recommendations to the full Board about its approval. Since 2017, the Audit Committee has reviewed and approved our quarterly reports for the first, second, and third quarters. The Board has delegated authority to the Audit Committee to approve regular quarterly dividends, within parameters established by the Board.

Our Audit Committee currently consists of Kathleen Cunningham (Chair), Joseph DeSplinter, and Teresa Van De Bogart. Our Audit Committee is fully independent under applicable NYSE standards and Rule 10A-3 of the Securities Exchange Act of 1934 (as amended, the “Exchange Act”).

Our Board of Directors has determined that Kathleen Cunningham and Joseph DeSplinter each qualify as an “Audit Committee financial expert,” as such term is defined in Item 407(d)(5) of Regulation S-K.

Compensation Committee

The Compensation Committee is responsible for, among other matters:

·

reviewing key employee compensation goals, policies, plans, and programs;CORPORATE GOVERNANCE

·COMPENSATION COMMITTEE

Our Compensation Committee is fully independent under applicable Exchange Act rules and NYSE standards.

A picture containing person, person, suit, wearing

Description automatically generated

Meetings: 4

Chair: Roger Dow

Other Members:

Ronald Harrison
Christine Riordan
Stephen Joyce
Laura Kelly

Key Responsibilities:

reviewing and approving the compensation of our directors and executive officers;

·

overseeing compensation of other officers;

reviewing key employee compensation goals, policies, plans, and programs;

·

administering the Company’s equity compensation program;

RE/MAX Holdings, Inc. Omnibus Incentive Plan;

·

reviewing and approving employment agreements and other similar arrangements between us and our executive officers; and

reviewing the Compensation Discussion and Analysis and Compensation Committee Report contained in this proxy statement; and

·

appointing and overseeing

engaging any compensation consultants.

The Compensation Committee’s role is discussed further below in the Compensation Discussion and Analysis.

The Compensation Committee currently consists of Roger Dow (Chair), Ronald Harrison, and Christine Riordan. Our Compensation Committee is fully independent under applicable Exchange Act rules and NYSE standards.  

Nominating and Corporate Governance Committee

The Nominating and Corporate Governance Committee is responsible for, among other matters:

·NOMINATING AND CORPORATE GOVERNANCE COMMITTEE

Our Nominating & Corporate Governance Committee is fully independent under applicable Exchange Act rules and NYSE standards.

Graphic

Meetings: 5

Chair: Christine Riordan

Other Members:

Ronald Harrison
Teresa Van De Bogart
Stephen Joyce

Key Responsibilities:

identifying and evaluating potential candidates for the slate of Directors nominated for election by stockholders at annual meetings and vacancies occurring on the Board from time to time and making recommendations to the Board regarding qualified individuals to be members of our Board of Directors;

·

overseeing the organization of our Board of Directors to discharge the Board’s duties and responsibilities properly and efficiently;

·

developing and recommending to our Board of Directors a set of corporate governance guidelines and principles and reviewing portions of our code of conduct related to corporate governance;

·

assisting the Board in developing, evaluating, and updating succession plans for key leadership roles, both in Company management and at the Board level; and

overseeing the Company’s management of environmental, social, and governance (ESG) issues; and

·

overseeing the Board’s annual self-evaluation.

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The Nominating and Corporate Governance Committee currently consists of Christine Riordan (Chair), Ronald Harrison, and Teresa Van De Bogart. The Nominating and Corporate Governance Committee is fully independent.

Finance and Investment Committee

Finance and Investment Committee members are Joseph DeSplinter (Chair),  Kathy Cunningham, and Daniel Predovich. The primary purposes of the committee are to assist the Board with oversight, approval, and recommendations regarding the Company’s

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capital structure and capital strategy, investment of cash, interest rate and currency risk management, tax planning (including tax receivable agreements), and other financial arrangements.

FINANCE AND INVESTMENT COMMITTEE

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Description automatically generated

Meetings: 4

Chair: Joseph DeSplinter

Other Members:

Kathy Cunningham
Daniel Predovich

Key Responsibilities

assisting the Board with oversight, approval, and recommendations regarding capital structure and capital strategy, investment of cash, management of financial risks such as interest rate and currency risks and

overseeing management of tax issues, including tax receivable agreements.

Board and Committee Meetings; Annual Meeting Attendance

During 2019, ourIn 2020, most directors attended 100% of the meetings of the Board held seven meetings. The Audit Committee held ten meetings, the Compensation Committee held six, the Nominating and Corporate Governance held seven, and the Financecommittees on which they serve and Investment Committee held six.

Allno directors attended at least 75%less than 90% of the total number of meetings of the Board and committees on which they serve. The Board meets from time to time in executive sessions of independent directors and Mr. Dow, the Lead Independent Director, presides over such meetings.

We encourage all directors to attend our annual meetings of stockholders. All of our directors and nominees attended the 20192020 annual meeting of stockholders. The Annual Meeting will coincide with a regularly scheduled meeting of the Board and, because our 2020 meetingthe Annual Meeting will be completely virtual, we expect that all members and nominees will attend the meeting virtually. We do not have a formal policy with respect to director attendance at annual meetings of stockholders.

Director Nomination Process

Nominating and Corporate Governance Committee Responsibilities:

The Nominating and Corporate Governance Committee is responsible for evaluating potential candidates and making recommendations to the Board of Directors with respect to candidates to be nominated to serve as directors. The Nominating and Corporate Governance Committee ensures that candidates meet qualifications necessary under SEC rules or NYSE standards.

Factors Considered by the Committee:

Among the qualifications the Nominating and Corporate Governance Committee may consider are:

personal and professional integrity;
exceptional ability and judgment;
broad experience in business, finance, or administration;
familiarity with the real estate, mortgage, or franchising industries;
executive leadership experience;
service on other boards;
ability to serve the long-term interest of our stockholders; and
sufficient time to devote to the Board duties.

The Nominating and Corporate Governance Committee is responsible for evaluating potential candidates and making recommendations to the Board

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The Board believes that it is important that the Board be comprised of directors with diverse backgrounds, viewpoints, and experiences. To that end, the Board pays special attention to the diversity of its members and potential nominees, and the Board believes its oversight capabilities are bolstered by its diverse composition. Four of our eleven current directors are women and, as noted above, the Board has nominated another woman for election at the Annual Meeting. Women serve as the Chairs of both our Audit and Nominating and Corporate Governance Committees. The Nominating and Corporate Governance Committee does not have a formal policy regarding diversity, but continually looks for opportunities to maintain and increase the diversity of the Board.

Director Recommendations and Nominations by Stockholders

The Nominating and Corporate Governance Committee welcomes the Company’s stockholders to nominate candidates for Board membership. The committeeCommittee will consider any such nominee in the same manner in which it evaluates other potential nominees, so long as the recommendation is submitted in accordance with the Company’s bylawsBylaws and the committee’sCommittee’s charter. A summary of the requirements for nominating candidates is below under “Information Regarding Stockholder Proposals.”

Stockholder Engagement

We value the opportunity to engage with our stockholders and gain insight into their perspectives on our business strategy, governance, and compensation practices. Executives and management from the RE/MAX Holdings investor relations team meet regularly with stockholders on a variety of topics. In late 2018, a cross-functional group from our finance, legal, and investor relations teams initiated an expanded investor outreach to gather feedback on key strategic initiatives, corporate governance matters, executive compensation, and other topics of interest to our stockholders. We have continued these conversations with investors, including in advance of the 2020 annual meeting of stockholders. We also regularly engage with proxy advisory firms. Feedback received during these conversations was communicated to and discussed by the full Board and will help to inform our ongoing decision-making on our governance, compensation, and other practices.

Communication with the Board of Directors

We believe communication between the Board and our stockholders is an important aspect of corporate governance. Any stockholder or other interested party who would like to communicate with the Board of Directors, the Chair, the Lead Independent Director, the independent directors as a group, or any specific member or members of the Board of Directors should send such communications to the attention of our Corporate Secretary at 5075 S. Syracuse St., Denver, CO 80237.80237 or legal@remax.com. Communications should contain instructions regarding the Directors for whom the communication is intended. In general, such communication will be,

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depending on the nature of the communication, either forwarded or periodically presented to the intended recipients. However, we may, in the Corporate Secretary may, in hisSecretary’s discretion, decline to forward any communications that are abusive, threatening, or otherwise inappropriate, or may summarize communications as appropriate.

Compensation Committee Interlocks and Insider Participation

None of our executive officers currently serves or in the past year has served as a member of the Board of Directors or Compensation Committee of any other entity that has one or more executive officers serving on our Board of Directors.

Code of Conduct and Supplemental Code of Ethics

We have adopted a Code of Conduct applicable to all employees and a Supplemental Code of Ethics applicable to our principal executive, financial, and accounting officers and all persons performing similar functions. Our Code of Conduct emphasizes our core values, for which we use the acronym MORE:

Picture 1

A copy of each code is available on our investor relations website, accessible through our principal corporate website at www.remax.com.  Any amendments to either code, or any waivers of their requirements, that apply to our directors or executive officers will be disclosed on our investor relations website. 

Corporate Governance Guidelines

We have adopted corporate governance guidelines that provide a framework for corporate governance. The corporate governance guidelines address, among other matters, selection of directors, director independence, director responsibility, director access to management, director compensation, information about the Board and its committees, director orientation and continuing education, management succession, and evaluation of the Board. The corporate governance guidelines are available on our investor relations website, accessible through our principal corporate website at www.remaxholdings.comwww.remax.com.

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COMPENSATION DISCUSSION AND ANALYSIS

Named Executive Officers Compensation Roadmap

Page

1

Our Named Executive Officers

Our five Named Executive Officers for 2020

26

Graphic

2

Overview and Philosophy of our Executive Compensation Program

27

Compensation philosophy and an overview of decisions on compensation practices

Graphic

3

Compensation Best Practices

28

Examples of practices we follow and some that we avoid

Graphic

4

Performance Highlights

28

Our key business achievements in 2020

Graphic

5

Elements of Executive Compensation

29

Explanation of our primary components of executive compensation

Graphic

6

Peer Groups

32

List of Peer companies used in 2020 and new group to be used in 2021

Graphic

7

Other Compensation Policies

33

Overview of stock ownership guidelines and other compensation policies

Graphic

8

2020 Say-on-Pay Vote and Stockholder Outreach

34

Discussion of last year’s say-on-pay vote

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COMPENSATION DISCUSSION AND ANALYSIS

1

Our Named Executive Officers

In this Compensation Discussion and Analysis, we provide information on how we compensate our Named Executive Officers. During 2019,  four2020, five individuals were designated by our Board of Directors as executive officers and they are referred to as our “Named Executive Officers” for 2019:  

     Adam M. Contos, Chief Executive Officer

     Nicholas R. Bailey, Chief Customer Officer

     Karri R. Callahan, Chief Financial Officer

     Serene  M. Smith, Chief of Staff and Chief Operating Officer

Overview of our Executive Compensation Program

Our philosophy is that executive compensation should aim to align the goals of management with the interests of the Company and its stockholders, balance rewards for both short-term performance and longer-term value creation, incentivize and reward high performance without encouraging imprudent risk taking, and attract and retain talented leaders. This philosophy drives all aspects of officer (including Named Executive Officer) compensation, including our base pay guidelines, bonus structure, and grants of long-term equity-based compensation awards. 

Role of the Compensation Committee

The Compensation Committee determines the compensation of the CEO and other executive officers and oversees the compensation of other officers and employees. The Compensation Committee also administers the Company’s equity compensation program.

Role of the CEO 

Mr. Contos, working with our Human Resources department and using information from the compensation consultant discussed below, recommends to the Compensation Committee the amount and form of compensation for officers other than himself. His recommendation for each officer is based on his evaluation of Company performance and individual performance, relative to goals that the Board and Company management have set. 

Stockholder Engagement

We value the opportunity to engage with our stockholders and gain insight into their perspectives on our compensation program and other elements of our business strategy and governance practices. We hold an advisory vote on executive compensation (“say-on-pay”) every three years. The Company values input from stockholders on executive compensation and other matters at any time. As discussed above, we meet regularly with stockholders on a variety of topics, including executive compensation.

Role of Compensation Consultants

The Compensation Committee, pursuant to its charter, has the authority to engage advisers to assist the committee in carrying out its duties. The Compensation Committee currently engages Dynol Consulting (“Dynol”) as compensation consultant. The compensation consultant is independent under NYSE standards. The consultant provides compensation data on other companies and recommendations on executive compensation, including bonuses and equity grants. Dynol has also provided data and recommendations regarding director compensation.

The Compensation Committee has used the peer group listed in the left side of the table below since 2016. In 2019, working with Dynol, the Compensation Committee modified the peer group and began using the peers set forth in the right column below. The peer group was expanded to add several smaller franchisors and to include more real estate services companies including builders and technology providers. Some of the larger companies from the 2016 peer group were removed. Dynol also provides information from proprietary surveys of salary data and other sources. The Compensation Committee used such information in determining all elements of executive officer compensation. The Company, however, did not target specific positioning relative to these peers.

2020:

Named Executive Officers

Biography:

Graphic

Adam M. Contos is our Chief Executive Officer (“CEO”) and principal executive officer, a position he has held since February 2018. Prior to serving as CEO, Mr. Contos served as Co-Chief Executive Officer alongside Dave Liniger beginning in May 2017. During his more than 15 years at RE/MAX, Mr. Contos has held a variety of leadership positions. He served as Chief Operating Officer from January 2016 to May 2017, as Senior Vice President, Marketing, from February 2015 through January 2016, as Vice President, Business Development, from February 2014 until February 2015, as Vice President, Region Development, from August 2013 through February 2014, and as Regional Vice President from 2005 through August 2013. Mr. Contos is a Board Leadership Fellow of NACD and serves on the Board of the International Franchise Association.

Adam M. Contos

Age: 49

Position: Chief Executive Officer and principal executive officer

Graphic

Nicholas R. Bailey is the RE/MAX Chief Customer Officer, a position he has held since he joined the Company in September 2019. Mr. Bailey has over 23 years of real estate experience. He previously worked for RE/MAX from 2001 to 2012 leading growth and development for several RE/MAX regions. He left RE/MAX for approximately seven years, first becoming Senior Vice President of Strategic Partnerships at Market Leader from 2012 through its acquisition by Trulia in 2013. Following the acquisition, he served as a Vice President of Trulia and, following Zillow’s acquisition of Trulia in 2015, as a Vice President of Zillow. Then, Mr. Bailey served as President and CEO of Century 21 Real Estate, LLC from August 2017 to March 2019.

Nicholas R. Bailey

Age: 46

Position: Chief Customer Officer

Graphic

Karri R. Callahan is our Chief Financial Officer, a position she has held since March 2016. From January 2016 to March 2016 she served as Co-Chief Financial Officer. Ms. Callahan joined RE/MAX Holdings in April 2013 as Senior Manager of SEC Reporting and was promoted to Vice President, Corporate Controller in June 2014. She served as the Company’s Acting Chief Accounting Officer from November 2014 to January 2015 and as Acting Chief Financial Officer from December 2014 through January 2015. Prior to joining the Company, Ms. Callahan worked at Ernst & Young, LLP.

Karri R. Callahan

Age: 43

Position: Chief Financial Officer

Graphic

Serene M. Smith has served as Chief of Staff and Chief Operating Officer since January 2019. She served as Chief Operating Officer since May 2017. Prior to becoming Chief Operating Officer, Ms. Smith served as Senior Vice President, Financial Planning and Business Analytics from January 2016 to May 2017. From April 2014 to December 2015, Ms. Smith served as Vice President, Financial Planning and Analysis and was Vice President, Operational Controller, from April 2010 to April 2014. She has served in various other capacities since joining RE/MAX in 2006.

Serene M. Smith

Age: 42

Position: Chief of Staff and Chief Operating Officer

Graphic

Ward M. Morrison has served as President of Motto Franchising, since Motto was launched in the fall of 2016. Prior to leading Motto Franchising, Mr. Morrison served the Company as Vice President, Region Operations from 2013 to 2016, as Region Vice President from 2011 to 2013, and in various other roles since joining the Company in 2005. Due to the continued growth of Motto Mortgage and its increasing importance to the overall results of the Company, the Board designated Mr. Morrison as an executive officer in February 2020.

Ward M. Morrison

Age: 53

Position: President of Motto Franchising

17

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2

Overview and Philosophy of our Executive Compensation Program

2016 Peer GroupOur philosophy is that executive compensation should aim to align the goals of management with the interests of the Company and its stockholders and attract and retain talented executives with the skills to help the Company achieve its goals. Toward these ends, we seek to provide a competitive level of compensation that balances rewards for both short-term performance and long-term value creation, promotes accountability, incentivizes and rewards both corporate and individual performance without encouraging imprudent risk taking, and attracts and retains talented leaders. This philosophy drives all aspects of officer (including Named Executive Officer) compensation, including our base pay guidelines, annual incentive, and grants of long-term equity-based compensation awards. A substantial portion of each of our executive officer’s compensation is at risk.

2019 Peer Group

CBRE Group Inc.Graphic

Role of the
Choice Hotels International Inc.Compensation
Domino’s Pizza Inc.Committee

Graphic

Role of
Dunkin’ Brands Group, Inc.the CEO

Graphic

The Compensation Committee is responsible for all aspects of compensation of executive officers and Board members and oversees the compensation of other officers and employees. This includes setting appropriate corporate and individual goals for the CEO and other executive officers and reviewing their performance, setting their base salaries, short- and long-term incentive compensation, and approving any other compensation or benefits, reviewing and approving compensation policies and programs generally. In determining the amount and mix of compensation, the Committee reviews the compensation levels of the executive officers relative to a group of peers. As part of this review the Compensation Committee considers the financial and operational performance of the Company.

Mr. Contos, working with our Human Resources department and using information from the compensation consultant discussed below, recommends to the Compensation Committee the amount and form of compensation for officers other than himself. His recommendation for each officer is based on his evaluation of Company performance and individual performance, relative to goals that the Board and Company management have set.

Graphic

Stockholder
Jones Lang LaSalle Inc.Engagement

Role of
Marriott International Inc.Compensation
Realogy Holding Corp.
Yum! BrandsConsultants

Graphic

We value the opportunity to engage with our stockholders and gain insight into their perspectives on our compensation program and other elements of our business strategy and governance practices. We hold an advisory vote on executive compensation (“say-on-pay”) every three years in accordance with the vote of our stockholders at our “say on frequency” vote in 2017. The Company values input from stockholders on executive compensation and other matters at any time. As discussed above, we meet regularly with stockholders on a variety of topics, including executive compensation.

The Compensation Committee, pursuant to its charter, has the authority to engage advisers to assist the Committee. The Compensation Committee previously engaged Dynol Consulting (“Dynol”) as compensation consultant. In September 2020, the Compensation Committee ended the Dynol engagement and engaged Meridian Compensation Partners, LLC (“Meridian”). Both Dynol and Meridian are independent under NYSE standards. The consultants report directly to the Compensation Committee. The role of the consultants is to provide advice and data to the Compensation Committee and assist in designing and administering executive compensation programs. The consultants also advise the Compensation Committee on director compensation.

2021 Proxy Statement

RE/MAX Holdings, Inc.

Century Communities, Inc.
Choice Hotels International Inc
CoreLogic, Inc.
Domino's Pizza Inc
Dunkin Brands Group, Inc
EXP World holdings, Inc.
FirstService Corporation
Jones Lang LaSalle Inc
M/I Homes, Inc.
MGIC Investment Corp
Planet Fitness, Inc
Realogy Holdings Corp
Redfin Corporation
Ruth's Hospitality Group, Inc.
Stewart Information Services Corp
Zillow Group, Inc27


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COMPENSATION DISCUSSION AND ANALYSIS

3

Compensation Best Practices

We have adopted common best practices that are consistent with our compensation philosophy and serve the long-term interests of our stockholders. These include the following:

Graphic

What we do:

Graphic

What we don’t do

Our short-term incentive award goals are objective and tied to key Company financial and strategic performance metrics.
Most executive compensation is “at-risk” and performance driven.
The majority of long-term incentive awards for executive officers have performance-based vesting.
Payout of long-term incentive (“LTI”) awards based on total shareholder return (“TSR”) is capped at the target level if TSR is negative.
Multi-year targets for LTI performance.
We compare executive compensation targets against a Relevant Peer Group to ensure market competitiveness.
We have stock ownership guidelines.
Our LTI program encourages retention of key personnel through long-term vesting.
We consider our Company’s “MORE” values when rewarding annual incentives.

No guaranteed bonuses.
No excessive perquisites.
We do not have employment agreements with any executive officers.
We do not have single-trigger change of control provisions in equity awards.
Our Insider Trading Policy prohibits hedging or pledging Company stock without Board or Chief Compliance Officer approval.
We do not pay accumulated dividends on restricted stock units until vesting.

4

Performance Highlights

Despite a challenging global economic environment, the Company performed well in 2020.

$266.0M

Revenue

$92.6M

Adjusted EBITDA1

$64.7M

Free Cash Flow1

RE/MAX Holdings continues to focus on growing its RE/MAX and Motto Mortgage brands, thereby increasing revenue and ultimately the Company’s profitability and cash flow.

Revenue

($ in millions)

Adjusted EBITDA1

($ in millions)

Free Cash Flow1
($ in millions)

Graphic

Chart, bar chart

Description automatically generated

Graphic

Elements1. Adjusted EBITDA and free cash flow are non-GAAP measures Please see the Appendix on page 56 of Executive Compensationthis Proxy Statement for definitions of these terms and reconciliation with the most directly comparable GAAP measures.

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5

Elements of Executive Compensation

The compensation of our Named Executive Officers consists primarily of base salary, bonus,short-term incentive, and long-term equity incentive compensation.

Compensation Element

Key Features

Primary Objectives

Base Salary
(Fixed)

Factors considered in determining Base Salary:

the recommendation of the CEO,
market data provided by the Company’s compensation consultants on base salary paid to similar officers at other companies, and
each officer’s experience and performance.

Attract & Retain quality officers who will drive the Company’s success

Short-Term Incentive
(At-Risk)

Each executive officer’s short-term incentive target level is based on a percentage of base salary and the actual payout is based on Company and individual performance.

Motivate & Reward officers for meeting and exceeding personal and corporate objectives.

Long-Term Equity Incentive Compensation
(At-Risk)

Long-term incentive grants for executive officers are restricted stock units, 60% of which have performance-based vesting conditions and 40% of which are time-based.

Incentivize long-term value creation by aligning each officer’s interests with those of stockholders.

Reward Company performance.

Retain key personnel through long-term vesting.

Perquisites and Other Benefits

(Fixed)

The Company offers a comprehensive benefit package to all full-time employees designed to attract and retain talented employees at all levels.

Attract & Retain talented employees at all levels.

Pay Mix

Graphic

Graphic

CEO: base salary 30%, bonus 18%, equity grant 51%, other 1%. Average of other NEOs: base salary 30%, bonus 10%, equity grant 59%, other 1%

The tables above show the pay mix for the CEO and the Named Executive Officers as a group for 2020 based on the actual bonus paid and grant date fair value of equity grants (as reflected in the Summary Compensation Table below).

Base Salary

BaseEach Named Executive Officer receives a base salary, provideswhich is a fixed amountcomponent of cashtheir compensation. The Company aims to payPaying a competitive base salary that will attractis a crucial aspect of attracting and retain quality officersretaining qualified leaders who will drive the Company’s success. The Company’s philosophy isCompany aims to pay experienced, seasoned officers near the midpoint of the established base salary range for that position, based on data from its compensation consultants. Base salary for each of the executive officers is determined by the Compensation Committee taking into account the recommendation of the CEO (for executive officers

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other than the CEO), market data provided by the Company’s compensation consultants on base salary paid to similar officers at other companies, and each officer’s performance, in order to determine a base salary level that is competitive and commensurate with the performance, duties, and experience of each executive officer. The CEO and Compensation Committee generally evaluate base salary for executive officers annually.annually taking into account such as changes in the executive’s role or responsibilities, the executive’s experience and job performance, market performance, and other factors deemed appropriate by the Compensation Committee. In 2020, Mr. Contos’s base salary was increased from $650,000 to $700,000, effective January 1, 2020. Mr. Bailey’s and Ms. Callahan’s base salaries were increased from $350,000 to $360,000 and Ms. Smith’s was increased from $330,000 to $340,000, all effective as of March 1, 2020. Mr. Morrison was named an executive officer by the Board in February 2020 and his base salary was increased to $275,000 effective March 1, 2020.

BonusAnnual Incentive

We use annual bonusesincentives to motivate and reward executive officers for meeting and exceeding personal and corporateCompany objectives. For Named Executive Officers, the bonusannual incentive paid with respect to 20192020 was one halfone-half cash and one halfone-half Class A common stock of the Company that was fully vested when granted.  upon grant.

We design our bonusesthe annual incentive so that, at the target bonus level, approximately one third of each executive officer’s total cashshort-term compensation for the year (i.e., such individual’s base salary plus bonus) would be comprised of a bonus thatannual incentive) comprises the annual incentive, which depends on individual and Company performance over the prior year. Each year, the Compensation Committee adopts an annual bonusshort-term plan (each such plan, an “Annual Plan”) pursuant to the Omnibus Incentive Plan. Pursuant to the Annual Plan for 20192020 (the “2019 Bonus“2020 Annual Incentive Plan”), each of our Named Executive Officers was eligible for a bonusan annual incentive based on a percentage of such officer’s base salary.

Bonus awardAward amounts for executive officers under the 2019 Bonus2020 Annual Incentive Plan are based on both Company and individual performance. For Mr. Contos, Ms. Callahan, and Ms. Smith,executive officers, the calculation is a two-step process. First, a bonus level is calculated for each officer based on Company performance. The Compensation Committee then adjusts that amount up or down based on factors such as individual performance, attainment of goals, and living our “MORE” values discussed above. If Company performance is below a threshold level set by the Compensation Committee, no bonusannual incentive is paid.

For Company performance, the Compensation Committee established a measurement called Bonus Adjusted EBITDA1, which is the Company’s Adjusted EBITDA, excluding bonus expense, and including such other adjustments that the Compensation Committee deems appropriate.We believe Adjusted EBITDA reflects the performance of our business and facilitates a meaningful evaluation of operating results on a comparable basis with historical results. The Compensation Committee sets levels for the threshold, bonus, target, bonus, and stretch bonusannual incentive for each executive officer based on Bonus Adjusted EBITDA amounts. For Mr. Contos, the Compensation Committee set threshold bonus under the 2019 Bonus Plan at 30%as a percentage of base salary, target bonus at 60% of base salary and stretch bonus at 90% of base salary. For Mr. Bailey, Ms. Callahan and Ms. Smith,  the Compensation Committeeas set threshold

forth below.

A

Annual Incentive Levels (as Percentage of Base Salary)

Threshold

Target

Stretch

CEO

50%

100%

150%

Other NEOs

25%

50%

75%

18

bonus under the 2019 Bonus Plan at 25% of base salary, target bonus at 50% of base salary, and maximum bonus at 75% of base salary. 

For individual performance, the CEO, working with our Human Resources department, prepares an incentive plan for each executive officer (other than himself). The Compensation Committee then reviews and revises these plans as it deems appropriate, before approving them. Following the end of the year, the Compensation Committee evaluates the officer’s performance against such incentive plan to determine the individual performance score used in making the bonusannual incentive determination. Individual performance measures and results for each Named Executive Officer are discussed below.

In addition to the plan-based bonus,annual incentive, the Compensation Committee has discretion to pay additional bonuses to Named Executive Officers based on special projects or other exceptional circumstances and has authorized the CEO to make project-based bonuses to other Company officers or personnel. Plan-based bonuses are paid annually, basedpersonnel at any time.

Early in the COVID-19 pandemic, the Company’s primary focus was on its people. The Company substantially reduced its expenses, while avoiding widespread staff layoffs or furloughs, which allowed the prior year’s performance,Company to continue to provide a high

1See the Appendix on page 56 of this Proxy Statement for the definition of Adjusted EBITDA and project-based bonuses may be paid on an irregular basis,reconciliation of Adjusted EBITDA to a reconciliation of net income (the most directly comparable GAAP financial measure).

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level of service to its networks both as the Compensation Committee deems appropriatepandemic unfolded and as the housing and mortgage markets rebounded in the second half of the year. The Company offered its franchisees free or heavily-discounted productivity tools, enhanced training and modified marketing collateral responsive to the circumstances. FollowingCOVID-19 environment. In addition, RE/MAX and Motto Mortgage both offered temporary fee waivers and deferrals to their franchisees in order to assist franchisees during times that their businesses were severely impacted by stay-at-home orders and other governmental actions aimed at containing the endspread of COVID-19. This resulted in substantially reduced revenue and profit in the second quarter. As a franchisor, we are a business that builds businesses and we believe that our actions early in the pandemic helped maintain the goodwill of our franchisees, which is crucial to our long-term success. These actions helped increase collections in the second half of the year, which contributed to strong cash flow. This enabled us to maintain our quarterly dividend through 2020 and opportunistically allocate capital to two tuck-in acquisitions in the third quarter of 2020.

Also during the second quarter, we implemented a cost mitigation plan that included the elimination of the 2020 corporate bonus plan. However, due to the exceptional leadership of the executive team in guiding the Company and its franchisees through the pandemic and the Company’s strong performance in the second half of the year, the CEO and Compensation Committee review each executive officer’s performanceapproved a discretionary bonus in the fourth quarter, albeit at a lower level than our initially established bonus targets prior to determine the pandemic and the actual 2019 attainment level.

The amount of suchthe discretionary bonus if any, to be paid.was 62.5% of the original target amount under the 2020 Annual Incentive Plan.

Long-Term Equity Incentive Compensation

The Compensation Committee also grants executive officers and other Company officers equity awards to incentivize long-term value creation by aligning each officer’s interests with those of stockholders, to reward strong performers, and to retain key personnel through long-term vesting.

The Board of Directors, as part of the annual budget process, determines the aggregate budget for all long-term equity awards. The CEO, working with Company management, recommends an individual award for each recipient, including Named Executive Officers.Officers (other than himself). The Compensation Committee reviews this recommendation and grants equity awards.awards for executive officers and, for other recipients, either grants the awards or delegates authority to grant individual awards to the CEO. Generally, the Compensation Committee grants equity awards annually. However, on occasion the Compensation Committee may grant additional awards, for example, in connection with promotions or new executive hires.

The Compensation Committee believes the long-term incentive program should incentivize performance and align the interests of the officers with stockholders. Toward that end, restricted stock unit grants to officers since 2017 have includedbeen a mix of performance-based vesting criteriagrants and time-based grants. The Compensation Committee believes that this mix of grants aligns with the Company’s compensation philosophy and goals. Performance-based grants incentivize executive officers to drive stockholder value. The time-based awards, which vest in addition to time-based vesting criteria. three annual installments, provide more predictable compensation, promote retention, and align executive officers’ interests with stockholders’ through meaningful stock ownership.

For the Named Executive Officers, 60 percent of the award has performance-based vesting and 40 percent of the award has time-based vesting. The number of restricted stock units that vest for each executive officer is based on: (a) revenue, and (b) total stockholder return relative to the Standard & Poor’s SmallCap 600®600® index (“rTSR”), both over a three-year performance period. The Compensation Committee chose these metrics because they align with the Company’s pay-for-performance philosophy, incentivize executive officers to drive stockholder value, and diversify the performance criteria by using different metrics than those used for other incentive programs.

Each Named Executive Officer was granted a target number of performance-based restricted stock units. IfThe Compensation Committee sets threshold, levels aretarget, and stretch goals for revenue and rTSR. For each metric (revenue and rTSR), if the threshold level is not met, none of the performance-based restricted stock units willaward based on that metric does not vest. If the thresholds arethreshold is met, the number of restricted stock units that vest will be between 50% and 150% of the target amount.amount (based on linear interpolation between the levels).

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The table below shows the rTSR performance levels that have been used each year since we began granting rTSR-based awards in 2017.

If rTSR Percentile is:

Vesting (% of Target)

Below Threshold

less than 35th percentile

0%

Threshold

35th percentile

50%

Target

55th percentile

100%

Stretch

equal to or greater than 75th percentile

150%

TheRegardless of rTSR, if absolute total shareholder return is negative over a performance period, forvesting of the rTSR-based award is capped at the target level.

Since we began issuing performance-based equity awards in 2017, performance-based long-term incentive grants ran from Januarytwo performance periods have been completed (January 1, 2017 through December 31, 2019.2019 for the 2017 grants and January 1, 2018 through December 31, 2020 for the 2018 grants). As noted above the threshold for the rTSR portion of the awards was 35th percentile. The threshold aggregate revenue for the 2017 awards hadwas $630 million and the threshold performance targets of (i) total stockholder return duringaggregate revenue for the performance period relative to the Standard & Poor’s SmallCap 600® index at the thirty-fifth percentile and (ii) cumulative revenue over the performance period of $6302018 awards was $660 million. The Company’s performance was below both of these thresholds for both the 2017 and the 2018 awards and therefore none of the 2017 performance-based restricted stock units from these awards vested. (We do not disclose three-year revenue targets prospectively for competitive reasons.)

Perquisites and Other Benefits

The Company offers a comprehensive benefit package to all full-time employees designed to attract and retain talented employees at all levels. Generally, the Company’s benefits for its executive officers are substantially the same as those provided to other officers and employees.


6

Peer Groups

1  See

The Compensation Committee used the peer group listed in the left side of the table below in 2019 Annual Reportto inform compensation decisions for our NEOs in 2020. In late 2020, working with Meridian, the Compensation Committee substantially modified the peer group and the Compensation Committee intends to use the new group listed on the right side of the table beginning in 2021. The Compensation Committee removed some larger peer companies and added some smaller companies. In selecting peers, the Compensation Committee took a holistic approach, considering revenue and other factors. The peer group includes companies that share some traits with RE/MAX Holdings, such as franchisors, companies in the real estate industry, and companies with a technology focus. As the Company is based in Denver, Colorado and mainly competes for talent in that market, the revised peer group includes several Denver-based companies.

In selecting companies for the definitionnew peer group, one goal was to include more companies with comparable revenue as the Company. However, the Compensation Committee believes that it is appropriate to have companies with higher revenue because, as a worldwide franchisor, the responsibilities of Adjusted EBITDA. A table presenting a reconciliationmanagement extend beyond the operations and revenue of net income (the most directly comparable GAAP financial measure) to Adjusted EBITDAthe Company. The Company’s franchisees operate in over 110 countries and territories. While each franchised office is includedindependently owned and operated, Company management is responsible for matters such as managing franchise relationships, including assisting franchisees in their growth; marketing, expanding, and protecting the Company’s 2019 Annual Report.  brands; customer satisfaction; and overall operation of the entire franchised systems. Therefore, the demands on Company management may be greater than those on management of non-franchise companies with similar revenue.

These peer groups are one resource for data on executive pay. This data may be supplemented by Meridian’s proprietary surveys of salary data and other sources. The Company believes the use of this peer group will allow the Committee to effectively make pay decisions.

19

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As part of the Company’s benefit package, David and Gail Liniger have made a golf course they own, known as “Sanctuary,” available for use by Company officers and employees at no cost to officers or employees.  This benefit is considered taxable compensation to officers and employees and the Company pays a gross up for these taxes for officers and employees who use the Sanctuary golf course. The only cost to the Company of this benefit is the tax gross up.

Adam M. Contos, CEO

2019 Chief Executive Officer Pay Mix 

Picture 32

Base Salary

Mr. Contos has been our CEO since February 2018 and served as co-CEO prior to then. His base salary during 2019 was $650,000.   

Bonus

Pursuant to the 2019 Bonus Plan, an amount calculated based on Company performance was multiplied by an individual performance score to determine Mr. Contos’s final bonus of $378,000.  As noted above, this amount was paid half in cash and half in stock granted on or about March 1, 2020. 

Mr. Contos’s individual goals for 2019 were divided into four broad categories. The first was partnering with our franchisees. Goals in this category included leading initiatives to increase profitability of RE/MAX brokers and implementing a new service model for our franchisees focused on business planning and coaching. This category also included targets for RE/MAX agent count and RE/MAX and Motto franchise sales. The second category was empowering RE/MAX agents and Motto loan officers, which included goals to increase their productivity through better technology tools and improved training. The third category was attracting consumers. Goals in this category included overseeing the continued development and launch of booj technology and other technology products. The fourth category was to engage employees, with goals related to improving the use of space at our headquarters and increasing employee alignment through improved communication.

Equity Grants

In March 2019, the Compensation Committee granted Mr. Contos a total of 24,848 restricted stock units, with a grant date fair value of $1,006,824.  Sixty percent of the grant could vest in 2022 based on Company performance during 2019, 2020, and 2021, as discussed above under “Long-Term Equity Incentive Compensation.” The remaining 40 percent of the grant is scheduled to vest in equal installments on March 1, 2020,  2021, and 2022, subject to Mr. Contos’s continued service through each vesting date. 

Other

Other compensation for Mr. Contos also includes our standard 401(k) match, dividend equivalents paid in cash upon vesting of restricted stock units, complimentary use of the Sanctuary golf course, and a tax gross up of $263 related to use of the golf course.  

20

Peer Group for 2020 Compensation

Peer Group as Modified in 2020

Century Communities, Inc.
Choice Hotels International Inc.
CoreLogic, Inc.
Domino's Pizza Inc.
Dunkin Brands Group, Inc.
eXp World Holdings, Inc.
FirstService Corporation
Jones Lang LaSalle Inc.
M/I Homes, Inc.
MGIC Investment Corp.
Planet Fitness, Inc.
Realogy Holdings Corp.
Redfin Corporation
Ruth's Hospitality Group, Inc.
Stewart Information Services Corp.
Zillow Group, Inc.

CarGurus, Inc.

Cars.com, LLC

Concrete Pumping Holdings, Inc.

CSG Systems International, Inc.

Dine Brands Global, Inc.

Enova International, Inc.

eXp World holdings, Inc.

LendingClub Corporation

Marcus & Millichap, Inc.

NewAge, Inc.

Noodles & Company

Ping Identity Holding Corp.

Planet Fitness, Inc.

Quotient Technology Inc.

Realogy Holdings Corp.

Redfin Corporation

ServiceSource International, Inc.

The ONE Group Hospitality, Inc.

TrueCar, Inc.

Wingstop Inc.

Zillow Group, Inc.

Nicholas R. Bailey, Chief Customer Officer

2019 Chief Customer Officer Pay Mix

Picture 4

Base Salary

Mr. Bailey joined RE/MAX as Chief Customer Officer in September 2019. His annualized base salary during 2019 was $350,000.  

Bonus

Pursuant to the 2019 Bonus Plan, an amount calculated based on Company performance was multiplied by an individual performance score to determine Mr. Bailey’s final bonus of $170,000.  His bonus was based on his annualized base salary and was primarily based on Company performance due to the fact that Mr. Bailey was hired in September 2019. As noted above, this amount was paid half in cash and half in stock granted on or about March 1, 2020.

Equity Grants

In connection with Mr. Bailey’s hire, the Compensation Committee granted him 3,896 shares of Class A common stock with a grant date fair value of $100,010.   

Other

Mr. Bailey did not have any other compensation in 2019.

21

Karri R. Callahan, Chief Financial Officer

2019 Chief Financial Officer Pay Mix

Picture 34

Base Salary

Ms. Callahan is our Chief Financial Officer, a position she has held since March 2016. Her annual base salary at the beginning of 2019 was $320,000 and was increased to $350,000 in April 2019.  

Bonus

Pursuant to the 2019 Bonus Plan, an amount calculated based on Company performance was multiplied by an individual performance score to determine Ms. Callahan’s final bonus of $170,000. As noted above, this amount was paid half in cash and half in stock granted on or about March 1, 2020.

Ms. Callahan’s individual goals for 2019 included overseeing capital deployment by evaluating potential acquisitions, including independent RE/MAX regions and other complementary businesses, and overseeing reinvestment in the business, with a focus on technology and strategy and overseeing the departments she manages, with a focus on maintaining a collaborative, high performing culture.  

Equity Grants

In March 2019, the Compensation Committee granted Ms. Callahan 13,380 restricted stock units, with a grant date fair value of $542,146. Sixty percent of the grant could vest in 2021 based on Company performance during 2019, 2020, and 2021, as discussed above under “Long-Term Equity Incentive Compensation.” The remaining 40 percent of the grant is scheduled to vest in equal installments on March 1, 2020, 2021, and 2022, subject to Ms. Callahan’s continued service through each vesting date. 

Other

Other compensation for Ms. Callahan consisted of our standard 401(k) match and dividend equivalents paid in cash upon vesting of restricted stock units.  

22

Serene M. Smith, Chief of Staff and Chief Operating Officer

2019 Chief of Staff / Chief Operating Officer Pay Mix

Picture 35

Base Salary

Ms. Smith is our Chief of Staff and Chief Operating Officer, a position she has held since January 2019. She was our Chief Operating Officer for all of 2019. Her base salary at the beginning of the year was $320,000 and was increased to $330,000 in April 2019.  

Bonus

Pursuant to the 2019 Bonus Plan, an amount calculated based on Company performance was multiplied by an individual performance score to determine Ms. Smith’s final bonus pursuant to the 2019 Bonus Plan of $160,000. As noted above, this amount was paid half in cash and half in stock granted on or about March 1, 2020.

Ms. Smith’s individual goals included overseeing Company strategy to prioritize and manage goals and objectives across the Company, managing integration of various technology, marketing, business, growth, and people initiatives, and managing integration of acquisitions.

Equity Grants

In March 2019, the Compensation Committee granted Ms. Smith 12,615 restricted stock units, with a grant date fair value of $511,152. Sixty percent of the grant could vest in 2022 based on Company performance during 2019, 2020 and 2021, as discussed above under “Long-Term Equity Incentive Compensation.” The remaining 40 percent of the grant is scheduled to vest in equal installments on March 1, 2020, 2021, and 2022, subject to Ms. Smith’s continued service through each vesting date.  

Other

Other compensation for Ms. Smith consisted of our standard 401(k) match, dividend equivalents paid in cash upon vesting of restricted stock units, and a tax gross up of $855 related to the complimentary use of the Sanctuary golf course. 

Other Compensation Policies7

Other Compensation Policies

Policies for Hedging and Other Transactions Involving Company Stock

Our insider trading policy prohibits all officers, employees, and directors from engaging in any of the following activities without the prior written consent of the Board of Directors or the Chief Compliance Officer: pledging Company stock, entering into hedging transactions involving Company stock, short sales of Company stock, and trading in derivative securities related to Company stock. No officers, employees, or directors have been granted consent to engage in any such transactions.

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COMPENSATION DISCUSSION AND ANALYSIS

Stock Ownership Guidelines

Ownership of RE/MAX Holdings stock helps align the interests of our directors and executive officers with those of stockholders. To encourage stock ownership, our Board of Directors has adopted stock ownership guidelines applicable to directors, all Named Executive Officers and certain other members of senior management. The stock ownership guidelines provide a minimum share ownership level for directors and certain officers based on a multiple of base salary or cash retainer. Unvested time-based restricted stock units count toward the threshold. The multiples are as follows: CEO: five times base salary; Chief Customer Officer, Chief Financial Officer, and Chief Operating Officer: two times base salary; other

Chief Executive Officer:

5x base salary

Chief Customer Officer, President of Motto Mortgage, Chief Financial Officer, and Chief Operating Officer:

2x base salary

Other officers subject to the guidelines:

1x base salary

Non-employee directors:

3x base cash retainer

The guidelines do not mandate a time period to reach the guidelines: one times base salary; non-employee directors: three times base cash retainer. Ifapplicable ownership level. Rather, if an officer or director is below the guidelines’ applicable threshold, he or she may not sell more than one half of the after-tax portion of equity awards without approval of the Compensation Committee (other than those that were vested at the time of our IPO or those that are issued as part of the short-term incentive compensation). All shares beneficially owned by the officer or director, as well as unvested time-based restricted stock units count toward the threshold. Unvested performance-based restricted stock units do not count towards the threshold.

8

2020 Say-on-Pay Vote and Stockholder Outreach

Our 2020 say-on-pay vote received approximately 83% support from our stockholders (ignoring abstentions and broker non-votes). While this represents a bonus undersubstantial majority of our stockholders, we aim to have even higher support. Prior to the Company’s2020 Annual Plan).Meeting of Stockholders, our Senior Vice President of Investor Relations and Chief Financial Officer contacted holders of approximately twenty percent of our Class A common stock, and this outreach continued after the meeting, including to two proxy advisory firms. The purpose of these calls was to understand any concerns our stockholders may have and to give them an opportunity to ask any questions. We intend to continue to communicate regularly with stockholders, including about compensation matters and management has in the past and will continue to report these conversations to the Compensation Committee so they can consider stockholder feedback in compensation decisions.

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COMPENSATION COMMITTEE REPORT

The Compensation Committee of the Board has reviewed and discussed with management the Compensation Discussion and Analysis above. Based on this review and these discussions, the Compensation Committee has recommended to the Board that the Compensation Discussion and Analysis be included in this proxy statement and incorporated by reference in our Annual Report on Form 10-K for 20192020 for filing with the SEC.

Compensation Committee

Roger J. Dow, Chair

Ronald E. Harrison

Stephen P. Joyce

Laura G. Kelly

Christine M. Riordan

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2021 Proxy Statement

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Table of Contents

COMPENSATION TABLES

Summary Compensation TableTable

The following table presents information regarding compensation earned by or awards to our Named Executive Officers during fiscal years 2020, 2019, 2018,  and 2017.

2018.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Non-Equity

 

 

 

 

 

 

 

 

 

 

 

 

Stock

 

Incentive Plan

 

All Other

 

 

 

 

 

 

Salary

 

Bonus

 

Awards

 

Compensation

 

Compensation

 

 

Name and Principal Position

    

Fiscal Year

    

($)

    

($)(1)

    

($)(2)

    

($)(3)

    

($)

         

Total ($)

Adam M. Contos, CEO

 

2019

 

650,000

 

 —

 

1,006,824

 

378,000

 

27,388

(4)

2,062,212

 

 

2018

 

620,673

 

48,750

 

1,489,410

 

234,000

 

12,232

 

2,405,065

 

 

2017

 

381,821

 

 —

 

390,046

 

70,000

 

73,422

 

915,289

Nicholas R. Bailey, Chief Customer Officer

 

2019

 

114,198

 

 —

 

100,010

 

170,000

 

 —

 

384,208

Karri R. Callahan, Chief Financial Officer

 

2019

 

342,500

 

 —

 

542,146

 

170,000

 

15,304

(5)

1,069,950

 

 

2018

 

320,000

 

74,000

 

415,543

 

96,000

 

16,074

 

921,617

 

 

2017

 

316,667

 

12,500

 

328,472

 

64,000

 

25,410

 

747,049

Serene M. Smith, Chief of Staff and Chief Operating Officer

 

2019

 

327,500

 

 —

 

511,152

 

160,000

 

14,800

(6)

1,013,452

 

 

2018

 

316,667

 

39,000

 

412,793

 

96,000

 

15,644

 

880,104

 

 

2017

 

279,551

 

 —

 

205,325

 

75,000

 

44,090

 

603,966


Non-Equity

Stock

Incentive Plan

All Other

Salary

Bonus

Awards

Compensation

Compensation

Name and Principal Position

  

Fiscal Year

  

($)

  

($)(1)

  

($)(2)

  

($)(3)

  

($)

  

Total ($)

Adam M. Contos, CEO

2020

700,000

440,000

1,245,072

9,097

(4)

2,394,169

 

2019

650,000

1,006,824

378,000

27,388

2,062,212

 

2018

620,673

48,750

1,489,410

234,000

12,232

2,405,065

Nicholas R. Bailey, Chief Customer Officer

2020

358,333

115,000

731,787

3,888

(4)

1,209,008

2019

114,198

100,010

170,000

384,208

Karri R. Callahan, Chief Financial Officer

2020

358,333

115,000

731,787

14,607

(4)

1,219,727

 

2019

342,500

542,146

170,000

15,304

1,069,950

2018

320,000

74,000

415,543

96,000

16,074

921,617

Ward M. Morrison, President, Motto Mortgage

2020

 

270,833

88,438

559,029

16,074

(4)

934,374

Serene M. Smith, Chief of Staff and Chief Operating Officer

 

2020

338,333

108,750

691,165

9,960

(4)

1,148,208

2019

327,500

511,152

160,000

14,800

1,013,452

2018

316,667

39,000

412,793

96,000

15,644

880,104

(1)   Represents discretionary cash bonuses in the year in which they were earned. Bonuses paid pursuant to Annual Plans and Incentive Plan are reported in the “Non-Equity Incentive Plan Compensation” column. Each Named Executive Officer’s bonus was paid approximately half in cash and half in equity (except for a $2,500 bonus to each Named Executive Officer that was paid entirely in cash). For additional details, see “Compensation Discussion and Analysis” above.

(2)   Reflects the grant date fair value of restricted stock units granted during 20192020 to each Named Executive Officer, computed in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718. See Note 13 to our audited consolidated financial statements in our 20192020 Annual Report. The grant date fair value for the performance-based restricted stock unit awards is reported based upon probable outcome of the performance conditions on the grant date in accordance with SEC rules. The value of the restricted stock unit awards granted in 2019,2020, assuming achievement of the maximum performance level for performance-based awards, would have been: Mr. Contos: $1,315,232;$1,622,602; Mr. Bailey: $100,010;$953,679; Ms. Callahan: $708,213;$953,679; Mr. Morrison: $728,531; and Ms. Smith: $667,725.  $900,738.

(3)   Reflects the awards that our Named Executive Officers received under each year’s Annual Plan. The awards for 2019 were paid half in cash and half in Class A common stock of the Company. Further details of Annual Plans including the 2019 Bonus Plan, are above in the Compensation Discussion and Analysis.

(4)    Reflects matching contributions made under our 401(k) plan,  dividend equivalents paid in cash upon vesting of restricted stock units, complimentary use of the Sanctuary golf course and a tax gross up of $263 related to the use of the golf course, similar to that granted to other officers and employees, and travel costs for Mr. Contos’s wife to attend certain Company events.  

(5)   Reflects matching contributions made under our 401(k) plan and dividend equivalents paid in cash upon vesting of restricted stock units.

(6)    Reflects matching contributions made under our 401(k) plan,  dividend equivalents paid in cash upon vesting of restricted stock units and a tax gross up of $855 related to the use of the Sanctuary golf course, similar to that granted to other officers and employees.  

25

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COMPENSATION TABLES

Grants of Plan-Based Awards

The following table provides information regarding equity grants to our Named Executive during 2019.2020.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

All other

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

stock

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

awards

 

Grant date

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Number of

 

fair value

 

 

 

 

Estimated future payouts under

 

Estimated future payouts under

 

shares of

 

of

 

 

 

 

non-equity incentive plan awards (1)

 

equity incentive plan awards (2)

 

stock or

 

stock

 

 

Grant

 

Threshold

 

Target

 

Maximum

 

Threshold

 

Target

 

Maximum

 

units

 

award

Name

  

date

  

($)

  

($)

  

($)

  

(#)

  

(#)

  

(#)

  

(#)

  

($) (3)

Adam M. Contos

  

 —

 

195,000

 

390,000

 

585,000

 

 —

 

 —

 

 —

 

 —

 

 —

 

 

3/1/2019

 

 —

 

 —

 

 —

 

7,455

 

14,909

 

22,364

 

 —

 

616,817

 

 

3/1/2019

 

 —

 

 —

 

 —

 

 —

 

 —

 

 —

 

9,939

(4)

390,006

Nicholas R. Bailey

 

 —

 

87,500

 

175,000

 

262,500

 

 —

 

 —

 

 —

 

 —

 

 —

 

 

9/3/2019

 

 —

 

 —

 

 —

 

 —

 

 —

 

 —

 

3,896

(5)

100,010

Karri R. Callahan

 

 —

 

87,500

 

175,000

 

262,500

 

 —

 

 —

 

 —

 

 —

 

 —

 

 

3/1/2019

 

 —

 

 —

 

 —

 

4,014

 

8,028

 

12,042

 

 —

 

332,133

 

 

3/1/2019

 

 —

 

 —

 

 —

 

 —

 

 —

 

 —

 

5,352

(4)

210,012

Serene M. Smith

 

3/1/2019

 

82,500

 

165,000

 

247,500

 

 —

 

 —

 

 —

 

 —

 

 

 

 

3/1/2019

 

 —

 

 —

 

 —

 

3,785

 

7,569

 

11,354

 

 —

 

313,147

 

 

3/1/2019

 

 —

 

 —

 

 —

 

 —

 

 —

 

 —

 

5,046

(4)

198,005


All other

stock

awards

Grant date

Number of

fair value

Estimated future payouts under

Estimated future payouts under

shares of

of

non-equity incentive plan awards (1)

equity incentive plan awards (2)

stock or

stock

Grant

Threshold

Target

Maximum

Threshold

Target

Maximum

units

award

Name

  

date

  

($)

  

($)

  

($)

  

(#)

  

(#)

  

(#)

  

(#) (3)

  

($) (5)

Adam M. Contos

  

 

210,000

700,000

1,050,000

3/1/2020

12,608

25,215

37,823

755,061

3/1/2020

16,810

(3)

490,011

3/1/2020

6,484

(4)

189,009

Nicholas R. Bailey

90,000

180,000

270,000

3/1/2020

7,410

14,820

22,230

443,785

3/1/2020

9,880

(3)

288,002

3/1/2020

2,916

(4)

85,001

Karri R. Callahan

 

 

90,000

180,000

270,000

3/1/2020

7,410

14,820

22,230

443,785

3/1/2020

9,880

(3)

288,002

3/1/2020

2,916

(4)

85,001

Ward M. Morrison

68,750

137,500

206,250

3/1/2020

5,661

11,321

16,982

339,005

3/1/2020

7,548

(3)

220,024

3/1/2020

2,076

(4)

60,515

Serene M. Smith

 

85,000

170,000

255,000

3/1/2020

6,999

13,997

20,996

419,137

3/1/2020

9,332

(3)

272,028

3/1/2020

2,745

(4)

80,017

(1)    Represents potential payouts under the 20192020 Bonus Plan. Actual amounts paid are reflected above in the Summary Compensation Table.

(2)    Represents performance-based restricted stock units that are scheduledsubject to vest in 2022vesting based on Company performance during 2019, 2020, 2021, and 2021.  2022.

(3)    Represents (i) time-based restricted stock units that are scheduled to vest on March 1, 2021, 2022, and 2023.

(4)   Represents vested shares of RE/MAX Holdings Class A stock issue for the portion of the bonus with respect to 2019 performance that was paid in stock.

(5)   Reflects the grant date fair value of stock and restricted stock units granted to each Named Executive Officer, computed in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718. See Note 13 to our audited consolidated financial statements in our 20192020 Annual Report.

(4)    Represents time-based restricted stock units that are scheduled to vest on March 1, 2020, 2021, and 2022.

(5)    Represents shares of Class A common stock.

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COMPENSATION TABLES

Outstanding Equity Awards at Fiscal Year EndEnd

The following table provides information regarding outstanding equity awards held by our Named Executive Officers as of the end of fiscal year 2019.2020.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stock Awards

 

 

 

 

 

 

 

 

 

 

Equity

 

 

 

 

 

 

 

 

Equity

 

Incentive Plan

 

 

 

 

 

 

 

 

Incentive Plan

 

Awards:

 

 

 

 

 

 

 

 

Awards:

 

Market or

 

 

 

 

Number of

 

Market Value

 

Number of

 

Payout value of

 

 

 

 

Shares or

 

of Shares or

 

unearned shares,

 

unearned shares,

 

 

 

 

Units of Stock

 

Units of Stock

 

units, or other

 

units, or other

 

 

 

 

That Have Not

 

That Have Not

 

rights that have

 

rights that have

Name

 

Grant Date

 

Vested (#)

 

Vested ($) (1)

 

not vested (#)

 

not vested ($) (1)

Adam M. Contos

 

3/6/2017

 

914

(2)

35,180

 

 

 

 

 

 

3/21/2018

 

13,713

(3)

527,813

 

 

 

 

 

 

6/1/2018

 

3,328

(4)

128,095

 

 

 

 

 

 

3/1/2019

 

9,939

(5)

382,552

 

 

 

 

 

 

3/6/2017

 

 

 

 

 

2,056

(6)

79,135

 

 

6/1/2018

 

 

 

 

 

3,743

(7)

144,068

 

 

3/1/2019

 

 

 

 

 

14,909

(8)

573,847

Nicholas R. Bailey

    

n/a

 

 —

    

 —

 

 —

 

 —

Karri R. Callahan

 

3/6/2017

 

771

(2)

29,676

 

 

 

 

 

 

6/1/2018

 

1,869

(4)

71,938

 

 

 

 

 

 

9/11/2018

 

737

(4)

28,367

 

 

 

 

 

 

3/1/2019

 

5,352

(5)

205,998

 

 

 

 

 

 

3/6/2017

 

 

 

 

 

1,732

(6)

66,665

 

 

6/1/2018

 

 

 

 

 

2,102

(7)

80,906

 

 

3/1/2019

 

 

 

 

 

8,028

(8)

308,998

Serene M. Smith

 

3/6/2017

 

481

(2)

18,514

 

 

 

 

 

 

6/1/2018

 

1,536

(4)

59,121

 

 

 

 

 

 

9/11/2018

 

2,106

(4)

81,060

 

 

 

 

 

 

3/1/2019

 

5,046

(5)

194,221

 

 

 

 

 

 

3/6/2017

 

 

 

 

 

1,083

(6)

41,685

 

 

6/1/2018

 

 

 

 

 

1,728

(7)

66,511

 

 

3/1/2019

 

 

 

 

 

7,569

(8)

291,331


Stock Awards

 

Equity Incentive

Equity Incentive

 

Plan Awards:

Plan Awards:

Number of

Market Value

 

Number of

Market or Payout

Shares or

of Shares or

unearned shares,

value of unearned

Units of Stock

Units of Stock

units, or other

shares, units, or

That Have Not

That Have Not

rights that have

other rights that have

Name

  

Grant Date

  

Vested (#)

    

Vested ($) (1)

  

not vested (#)

    

not vested ($) (1)

Adam M. Contos

 

3/21/2018

13,713

(2)

498,193

6/1/2018

1,664

(2)

60,453

3/1/2019

6,626

(3)

240,723

3/1/2020

16,810

(4)

610,707

6/1/2018

3,743

(5)

135,983

3/1/2019

14,909

(6)

541,644

3/1/2020

25,215

(7)

916,061

Nicholas R. Bailey

3/1/2020

9,880

(4)

358,940

3/1/2020

14,820

(7)

538,411

Karri R. Callahan

6/1/2018

935

(2)

33,969

9/11/2018

369

(2)

13,406

3/1/2019

3,568

(3)

129,625

3/1/2020

9,880

(4)

358,940

6/1/2018

2,102

(5)

76,366

3/1/2019

8,028

(6)

291,657

3/1/2020

14,820

(7)

538,411

Ward M. Morrison

6/1/2018

321

(2)

11,662

9/11/2018

474

(2)

17,220

3/1/2019

1,700

(3)

61,761

3/1/2020

7,548

(4)

274,219

6/1/2018

720

(5)

26,158

3/1/2019

3,823

(6)

138,890

3/1/2020

11,321

(7)

411,292

Serene M. Smith

6/1/2018

769

(2)

27,938

9/11/2018

1,053

(2)

38,255

3/1/2019

3,364

(3)

122,214

3/1/2020

9,332

(4)

339,032

6/1/2018

1,728

(5)

62,778

3/1/2019

7,569

(6)

274,982

3/1/2020

13,997

(7)

508,511

(1)   Value is calculated by multiplying the number of unvested restricted stock units by $38.49,$36.33, which was the closing market price of our Class A common stock on December 31, 2019.  2020.

(2)   Represents time-based restricted stock units (“RSUs”) that vested on March 1, 2020.  2021.

(3)   Represents time-based RSUs that are scheduled to vest on March 1, 2021.  

(4)   Represents time-based RSUs, half of which vested on March 1, 2020,2021, and half of which are scheduled to vest on March 1, 2021.  2022.

(5)(4)   Represents time-based RSUs, one third of which vested on March 1, 2020,2021, and the remainder of which are scheduled to vest on March 1, 20212022 and 2022.   2023.

(6)(5)   Represents performance-based RSUs which were scheduledsubject to vest in early 2020 based on Company performance during 2017, 2018, and 2019. The numbers set forth above represent the threshold number of restricted stock units.

27

(7)   Represents performance-based RSUs which are scheduled to vest in early 2021vesting based on Company performance during 2018, 2019, and 2020. The numbers set forth above represent the threshold number of restricted stock units.

(8)(6)   Represents performance-based RSUs which are scheduledsubject to vest in early 2022vesting based on Company performance during 2019, 2020, and 2021. The numbers set forth above represent the target number of restricted stock units.

(7)   Represents performance-based RSUs which are subject to vesting based on Company performance during 2020, 2021, and 2022. The numbers set forth above represent the target number of restricted stock units.

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COMPENSATION TABLES

Option Exercises and Stock Vested for Fiscal Year 20192020

The following table shows stock awards that vested during fiscal year 2019.2020.

Stock awards

Number of shares

Value realized

acquired on vesting

on vesting

Name

(#)(1)

($)(2)

Adam M. Contos

12,375

    

360,731

Nicholas R. Bailey

    

2,916

    

85,001

Karri R. Callahan

 

6,772

    

197,404

Ward M. Morrison

 

9,552

    

278,441

Serene M. Smith

6,729

196,150

(1)   Includes shares from LTI awards that vested in 2020 and the portion of the bonus with respect to 2019 performance which was paid in vested shares of RE/MAX Holdings Class A stock in 2020

 

 

 

 

 

 

 

Stock awards

 

 

Number of shares

 

Value realized

 

 

acquired on vesting

 

on vesting

Name

 

(#)

 

($)(1)

Adam M. Contos

 

5,090

    

199,681

Nicholas R. Bailey

    

 —

    

 —

Karri R. Callahan

 

3,713

    

145,661

Serene M. Smith

 

3,259

    

127,851


(1)(2)   Represents the amounts realized based on the fair market value of our stock upon vesting or delivery, which is the closing price the day before the applicable vesting or delivery date.

Employment Agreements

No executive officer currently has an employment agreement and Separation Agreements

Since our IPO, we have not entered into any employment agreements with any executive officer. Currently no executive officers have employment agreements.officer since our IPO.. Our Named Executive Officers may be entitled to certain benefits upon separation from the Company or a change in control, as described below under “Potential Payments on Termination/Change in Control.”

Potential Payments on Termination/Change of Control

We do not currently have any employment agreements with our executive officers. In 2018, we adopted a Severance Pay Benefit Plan (the “Severance Plan”) that is applicable to all employees, including Named Executive Officers, who meet certain eligibility requirements. Some of theThe restricted stock unit agreements with our employees, including Named Executive Officers, provide for accelerated vesting in the event therethe executive’s employment is terminated within two years following a change in control or if outstanding equity awards are not converted into equivalent awards by the acquiring or successor entity following a change in control.

The Severance Plan sets forth benefits eligible employees will receive if they are involuntarily terminated due to position elimination or reduction in force or in other circumstances that the Company determines should result in the payment of severance benefits.

Involuntary Termination for Cause or Voluntary Resignation Without Good Reason

None of our Named Executive Officers serving as of December 31, 20192020 were entitled to any severance payments or other payments following involuntary termination for cause or voluntary resignation without good reason.

Voluntary Resignation with Good Reason or Involuntary Termination Without Cause

Our employees, including Named Executive Officers, are entitled to certain benefits under the Severance Plan if they are terminated involuntarily without cause or they voluntaryvoluntarily resign with good reason. Good reason means that, following a change in control, the employee is not offered a position with the acquiring or successor entity that has substantially the same level of responsibility and compensation and is at a location that would not increase such employee’s one-way commute by more than twenty miles. Payment of benefits under the Severance Plan is conditioned upon the employee signing an agreement and release in a form provided by the Company that (i) provides a comprehensive release of claims against the Company and (ii) contains non-solicitation and non-disparagement provisions.

28

The table below sets forth the estimated amount each Named Executive Officer serving as of December 31, 2019,2020, would have received based upon a hypothetical voluntary resignation with good reason or involuntary termination without cause on such date. The benefits under the Severance Plan for our Named Executive Officers comprise one year’s salary,

2021 Proxy Statement

RE/MAX Holdings, Inc.

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Table of Contents

COMPENSATION TABLES

outplacement assistance, continuation of health benefits under the Consolidated Omnibus Budget Reconciliation Act (COBRA), and a pro-rated bonus.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash

 

Cash

 

Other

 

 

Severance

 

Bonus

 

Benefits

 

Total

Cash

Cash

Other

Severance

Bonus

Benefits

Total

Name

($)

 

($)

 

($)

 

($)

($)

    

($)

    

($)

    

($)

Adam M. Contos

650,000

 

380,000

 

21,900

 

1,051,900

700,000

437,500

21,900

1,159,400

Nicholas R. Bailey

291,667

 

170,000

 

21,900

 

483,567

300,000

112,500

19,500

432,000

Karri R. Callahan

350,000

 

170,000

 

21,900

 

541,900

360,000

112,500

21,900

494,400

Ward M. Morrison

275,000

85,938

21,900

382,838

Serene M. Smith

330,000

 

160,000

 

21,900

 

511,900

330,000

103,125

21,900

455,025

Change in Control

The table below sets forth the estimated value of accelerated vesting of restricted stock units for each Named Executive Officer serving as of December 31, 2019,2020, based on a hypothetical change in control on such date, in connection with which the restricted stock units were not converted into an equivalent award by the acquiring or successor entity. (Vesting would not be accelerated if the awards were converted.) See “Voluntary Resignation with Good Reason” above for additional benefits that may be available in the event of a change in control where the Named Executive Officer is not offered a comparable position with the acquiring or successor entity.

Restricted

RestrictedStock

StockVesting

Name

Vesting

Name

($)

Adam M. Contos

1,366,3221,900,342

Nicholas R. Bailey

 —507,003

Karri R. Callahan

493,558812,324

Ward M. Morrison

539,081

Serene M. Smith

501,513788,297

Principal Executive Officer Pay Ratio

As required by Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer Protection Act and Item 402(u) of Regulation S-K, we are providing the following information about the relationship of the annual total compensation of our employees and the annual total compensation of Adam Contos, who has served as our principal executive officer since February 2018.

We are using the same median employee that we used with respect to 20182019 and 2020 compensation. We identified the median employee by examining the compensation (including annual base salary, bonuses, commissions, incentives, and overtime) of all of our employees, other than Mr. Contos, as of November 15, 2018. The employee we identified as the median employee for 2018 is in a substantially similar role and that person’s compensation has not changed materially since being identified as the median employee.

The total compensation for 20192020 of the employee identified as the median employee was $93,130.$87,789. This includes base salary of $73,500,$75,702, a bonus $10,130,$7,097 (which was paid approximately half in cash and half in stock), an additional cash bonus of $1,300, and 401(k) match of $9,500.$3,687. The median employee’s bonus was paid in approximately half cash and half stock.

The total 20192020 compensation for Mr. Contos, our CEO, as reported in the Summary Compensation Table above was $2,062,212.$2,394,169. The ratio of our CEO’s compensation to that of the median employee for 20192020 was approximately 2227 to 1.

Employee Benefit and Stock Plans

The 2013 Omnibus Incentive Plan

Prior to our IPO, our Board of Directors adopted the RE/MAX Holdings, Inc. 2013 Omnibus Incentive Plan (the “Omnibus Plan”) and our stockholders voted in 2017 to reapprove the Omnibus Plan. The Omnibus Plan provides for the grant of incentive stock options, within the meaning of Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”), to our employees and any

29

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parent and subsidiary employees, and for the grant shares of our Class A common stock, non-qualified stock options, stock appreciation rights, restricted stock, restricted stock units, dividend equivalent rights, cash-based awards (including annual cash incentives and long-term cash incentives), and any combination thereof to our employees, directors, and consultants and those of any affiliated entity, including RMCO and its subsidiaries. This

40

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COMPENSATION TABLES

is a summary of the Omnibus Plan, not a complete description, and is qualified in its entirety by reference to the full text of the Omnibus Plan. As of the Record Date, approximately 4244 officers, 500580 other employees, and nine non-employee directors were eligible to participate in the Omnibus Plan. The administrator of the Omnibus Plan also has discretion to grant awards to consultants, although we have not historically done so and, as of the Record Date, there are no consultants the administrator would likely consider for the grant of awards. Participation in the Omnibus Plan provides eligible persons an incentive, through ownership of the Company’s common stock, to continue in service to the Company and related entities, and helps the Company compete effectively for the services of qualified persons.

Share Reserve

The Omnibus Plan provides for annual increases in the number of shares available for issuance thereunder on the first business day of each fiscal year, beginning with our fiscal year following the year of our IPO, equal to one percent of the number of shares of our common stock outstanding on the last day of our immediately preceding fiscal year, on a fully diluted basis; or a lower number of shares determined by the plan’s administrators. After giving effect to all outstanding awards (assuming maximum achievement of performance goals for performance-based awards), there were 1,789,6431,142,468 shares available for future awards under the Omnibus Plan, as of the Record Date.

Administration

The Compensation Committee of the Board of Directors administers the Omnibus Plan and is referred to as the “administrator.” The administrator has the power to determine and interpret the terms and conditions of the awards, including the employees, directors, and consultants who will receive awards, the exercise price, the number of shares subject to each such award, the vesting schedule and exercisability of the awards, the restrictions on transferability of awards, and the form of consideration payable upon exercise. The administrator also has the authority to reduce the exercise prices of outstanding stock options and the base appreciation amount of any stock appreciation right if the exercise price or base appreciation amount exceeds the fair market value of the underlying shares, and to cancel such options and stock appreciation rights in exchange for new awards, in each case without stockholder approval.

401(k) Plan

RE/MAX, LLC maintains a tax-qualified 401(k) retirement savings plan for participants who satisfy certain eligibility requirements, including a minimum hours of service requirement. The 401(k) plan participants, including certain of our Named Executive Officers, may elect to defer up to 60% of their eligible regular compensation and bonuses, subject to applicable annual limits set pursuant to the Code. The Company may makegenerally makes discretionary matching and profit sharing contributions on behalfcontributions. Beginning in the second quarter of plan participants. Every year since 20132020, the Company has made discretionarytemporarily suspended matching contributions as part of its expense reduction measures in connection with the amountCOVID-19 pandemic. The Company is providing a match of 50%25% of contributions by plan participants.participants in 2021. Plan participants may elect to invest their contributions in various established funds. All amounts contributed to the plan and earnings on theseCompany contributions are fully vested at all times.33% for the first three years of an employee’s service, then vested 100% thereafter.

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2021 Proxy Statement

RE/MAX Holdings, Inc.

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DIRECTOR COMPENSATIODIRECTOR COMPENSATIONN

Our Compensation Committee is responsible for determining executive compensation. The table below illustrates the annual compensation structure for non-employee directors in 2019.2020. Directors who are also employees receive no additional compensation for their services as directors. Mr. Contos’s compensation is included with that of our other Named Executive Officers above under “Executive Compensation.”

Annual

AnnualAmount

Element

Amount

Element

($)

Retainer (cash)

 

80,000

Equity Grant (restricted stock units that vest after approximately one year)

 

100,000

Additional Retainer for Lead Independent Director (cash)

 

30,000

Additional Retainer for Audit Committee Chair (cash)

 

25,000

Additional Retainer for Audit Committee Member (cash)

 

12,500

Additional Retainer for Compensation Committee Chair (cash)

 

15,000

Additional Retainer for Compensation Committee Member (cash)

 

5,000

Additional Retainer for Nominating and Corporate Governance Committee Chair (cash)

 

10,000

Additional Retainer for Nominating and Corporate Governance Committee Member (cash)

 

5,000

Additional Retainer for Finance and Investment Committee Chair (cash)

10,000

Additional Retainer for Finance and Investment Committee Member (cash)

5,000

The following table shows director compensation for fiscal year 2019. 2020.

 

 

 

 

 

 

 

 

 

 

 

Fees Earned or

 

Stock

 

All Other

 

 

 

 

Paid in Cash

 

Awards

 

Compensation

 

 

Name

    

($)

    

($)(1)

 

($)(2)

    

Total ($)

Kathleen J. Cunningham

 

112,500

 

100,023

 

768

 

213,291

Joseph A. DeSplinter

 

102,500

 

100,023

 

768

 

203,291

Roger J. Dow

 

110,000

 

100,023

 

768

 

210,791

Ronald E. Harrison

 

93,750

 

100,023

 

768

 

194,541

David L. Liniger (3)

 

 —

 

 —

 

 —

 

 —

Gail A. Liniger (3)

 

 —

 

 —

 

 —

 

 —

Daniel J. Predovich

 

82,500

 

100,023

 

768

 

183,291

Christine M. Riordan

 

95,000

 

100,023

 

768

 

195,791

Teresa S. Van De Bogart

 

95,000

 

100,023

 

768

 

195,791


Fees Earned or

Stock

All Other

Paid in Cash

Awards

Compensation

Name

    

($)

    

($)(1)

($)(2)

    

Total ($)

Kathleen J. Cunningham

 

110,000

100,014

2,141

212,155

Joseph A. DeSplinter

 

102,500

100,014

2,141

204,655

Roger J. Dow

 

125,000

100,014

2,702

227,716

Ronald E. Harrison

 

90,000

100,014

2,141

192,155

Stephen P. Joyce

65,000

65,000

Laura G. Kelly

68,750

68,750

David L. Liniger (3)

 

 

Gail A. Liniger (3)

 

 

Daniel J. Predovich

 

85,000

100,014

2,141

187,155

Christine M. Riordan

 

95,000

100,014

2,141

197,155

Teresa S. Van De Bogart

 

97,500

100,014

2,141

199,655

(1)   Reflects the grant date fair value of restricted stock units granted to each Named Executive Officer, computed in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718. See Note 13 to our audited consolidated financial statements in our 20192020 Annual Report. As of December 31, 2019,2020, each director named in the table above, other than Mr. and Mrs. Liniger, Mr. Joyce, and Ms. Kelly had 2,5493,431 unvested restricted stock units, which vested on March 1, 2020.  2021.

(2)   Reflects dividend equivalents paid in cash upon settlement of restricted stock units.

(3)   Since our IPO in 2013, Mr. and Ms. Liniger have not received compensation for their service as directors or officers (other than benefits similar to our employees).

In addition to the amounts in the table above, all directors receive reimbursement for reasonable out-of-pocket expenses incurred in connection with meetings of our Board of Directors.

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STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENTMANAGEMENT

The following table sets forth information regarding the beneficial ownership of our Class A common stock and Class B common stock by (i) each of our directors, (ii) each of our Named Executive Officers, (iii) our directors and executive officers as a group, and (iv) each person known to us to beneficially own more than 5% of our voting securities. For our directors and executive officers, the information is as of the date of this Proxy Statement. For stockholders who own more than 5% of our Class A common stock, the information is as of the most recent form 13G filed by each such stockholder with the SEC. Unless otherwise noted, the address of each stockholder is c/o RE/MAX Holdings, Inc. 5075 S. Syracuse St., Denver, CO 80237.

We have determined beneficial ownership in accordance with SEC rules. The information does not necessarily indicate beneficial ownership for any other purpose. Under these rules, the number of shares of common stock deemed outstanding includes shares issuable upon exercise of options or conversion rights held by the respective person or group that may be exercised or converted within 60 days after March 31, 2021, which is the Recordrecord date for the Annual Meeting (the “Record Date.”)

Pursuant to RMCO’s Fourth Amended and Restated Operating Agreement, common units in RMCO are redeemable at the unitholders’ election for, at our option, shares of Class A common stock of RE/MAX Holdings on a one-for-one basis (subject to customary adjustments, including conversion rate adjustments, underwriting discounts, commissions and adjustments for stock splits, stock dividends and reclassifications) or a cash payment equal to the market price of one share of our Class A common stock for each common unit redeemed. Beneficial ownership of common units reflected in the following table is not reflected as beneficial ownership of shares of our Class A common stock for which such units may be redeemed.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Combined

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Voting Power

 

 

 

 

 

 

 

 

 

 

 

 

 

 

of Class A

 

 

 

 

 

 

 

 

 

 

 

 

 

 

and

 

 

Class A

 

RMCO Common Units

 

Class B (1)

 

Class B

Directors and Named Executive Officers

  

Number

  

Percentage

  

Number

  

Percentage

  

Number

  

Percentage

  

Percentage

David L. Liniger (2)

 

353,711

 

1.95%

 

12,559,600

 

40.93%

 

 1

 

100.00%

 

42.09%

Gail A. Liniger (2) (3)

 

353,711

 

1.95%

 

12,559,600

 

40.93%

 

 1

 

100.00%

 

42.09%

Nicholas R. Bailey

 

4,650

 

*

 

 —

 

*

 

 —

 

*

 

*

Karri R. Callahan

 

13,201

 

*

 

 —

 

*

 

 —

 

*

 

*

Adam M. Contos

 

14,134

 

*

 

 —

 

*

 

 —

 

*

 

*

Kathleen J. Cunningham

 

15,096

 

*

 

 —

 

*

 

 —

 

*

 

*

Joseph A. DeSplinter

 

8,432

 

*

 

 —

 

*

 

 —

 

*

 

*

Roger J. Dow

 

25,996

 

*

 

 —

 

*

 

 —

 

*

 

*

Ronald E. Harrison

 

16,896

 

*

 

 —

 

*

 

 —

 

*

 

*

Stephen P. Joyce

 

-  

 

*

 

 —

 

*

 

 —

 

*

 

*

Laura G. Kelly

 

-  

 

*

 

 —

 

*

 

 —

 

*

 

*

Dan J. Predovich

 

5,138

 

*

 

 —

 

*

 

 —

 

*

 

*

Christine M. Riordan

 

9,623

 

*

 

 —

 

*

 

 —

 

*

 

*

Serene M. Smith

 

6,171

 

*

 

 —

 

*

 

 —

 

*

 

*

Teresa S. Van De Bogart

 

7,912

 

*

 

 —

 

*

 

 —

 

*

 

*

Directors and executive officers as a group (16 persons)

 

484,765

 

2.65%

 

12,559,600

 

40.93%

 

 1

 

100.00%

 

42.51%

5% Stockholders

 

 

 

 

 

 

 

 

 

 

 

 

 

 

RIHI (4)

 

 —

 

*

 

12,559,600

 

40.93%

 

 1

 

100.00%

 

40.93%

BlackRock, Inc. (5)

 

3,270,642

 

18.05%

 

 —

 

*

 

 —

 

*

 

10.66%

The Vanguard Group (6)

 

1,980,282

 

10.93%

 

 —

 

*

 

 —

 

*

 

6.45%

Burgundy Asset Management Ltd. (7)

 

1,636,195

 

9.03%

 

 —

 

*

 

 —

 

*

 

5.33%

Renaissance Technologies LLC (8)

 

1,306,700

 

7.21%

 

 —

 

*

 

 —

 

*

 

4.26%

Dimensional Fund Advisors LP (9)

 

906,634

 

5.00%

 

 —

 

*

 

 —

 

*

 

2.95%


Combined

Voting Power

of Class A

and

  

Class A

RMCO Common Units

Class B (1)

Class B

Directors and Named Executive Officers

  

Number

  

Percentage

  

Number

  

Percentage

  

Number

  

Percentage

  

Percentage

David L. Liniger (2)

353,711

1.87%

12,559,600

39.93%

1

100.00%

41.06%

Gail A. Liniger (2) (3)

353,711

1.87%

12,559,600

39.93%

1

100.00%

41.06%

Nicholas R. Bailey

7,751

*

*

*

*

Karri R. Callahan

18,498

*

*

*

*

Adam M. Contos

32,770

*

*

*

*

Kathleen J. Cunningham

18,527

*

*

*

*

Joseph A. DeSplinter

11,863

*

*

*

*

Roger J. Dow

29,427

*

*

*

*

Ronald E. Harrison

20,327

*

*

*

*

Stephen P. Joyce

*

*

*

*

Laura G. Kelly

*

*

*

*

Ward M. Morrison

7,305

*

*

*

*

Dan J. Predovich

6,940

*

*

*

*

Christine M. Riordan

13,054

*

*

*

*

Serene M. Smith

11,581

*

*

*

*

Teresa S. Van De Bogart

11,343

*

*

*

*

Directors and executive officers as a group (16 persons)

546,902

2.87%

12,559,600

39.93%

1

100.00%

41.67%

5% Stockholders

RIHI (4)

*

12,559,600

39.93%

1

100.00%

39.93%

BlackRock, Inc. (5)

3,480,799

18.43%

*

*

11.07%

The Vanguard Group (6)

2,064,437

10.93%

*

*

6.56%

Burgundy Asset Management Ltd. (7)

1,811,906

9.59%

*

*

5.76%

Renaissance Technologies LLC (8)

1,243,800

6.58%

*

*

3.95%

Dimensional Fund Advisors LP (9)

974,762

5.16%

*

*

3.10%

* Less than 1%

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STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

(1)   RIHI, Inc. (“RIHI”), as holder of Class B common stock, is entitled to, without regard to the number of shares of Class B common stock held, a number of votes on matters presented to stockholders of RE/MAX Holdings that is equal to the aggregate

32

number of common units of RMCO that such stockholder holds. RIHI is majority owned and controlled by DavidDave Liniger, our Chair, and Co-Founder and Gail Liniger, our Vice Chair and Co-Founder. As such, Mr. and Mrs. Liniger have dispositive, voting, and investment control over the common units held by RIHI. For more information concerning RIHI, see Certain Relationships and Related Party Transactions > Relationships Arising from Our Historical Ownership and Relationships with the Linigers and Liniger-Related Entities.Entities.

(2)   Includes common units in RMCO held by RIHI which may be redeemed at RIHI’s election for, at our option, shares of Class A common stock of RE/MAX Holdings on a one-for-one basis (subject to customary adjustments, including conversion rate adjustments, underwriting discounts, commissions, and adjustments for stock splits, stock dividends and reclassifications) or cash.

(3)   The Class A common stock listed is owned by DavidDave Liniger, Gail Liniger’s husband.

(4)Includes common units in RMCO which may be redeemed at RIHI’s election for, at our option, shares of Class A common stock of RE/MAX Holdings on a one-for-one basis (subject to customary adjustments, including conversion rate adjustments, underwriting discounts, commissions, and adjustments for stock splits, stock dividends, and reclassifications) or cash.

(5)   Based solely on a Schedule 13G/A filed by BlackRock, Inc. (“BlackRock”) on February 4, 2020.January 25, 2021. BlackRock reported sole voting power with respect to 3,144,3953,342,587 shares and sole dispositive power with respect to 3,270,6423,480,799 shares. In such filing, BlackRock lists its address as 55 East 52nd Street, New York, NY 10055.

(6)   Based solely on a Schedule 13G filed by The Vanguard Group (“Vanguard”) on February 12, 2020.10, 2021. Vanguard reported sole voting power with respect to 18,936 shares, shared voting power with respect to 1,41118,102 shares, sole dispositive power with respect to 1,963,6052,030,512 shares, and shared dispositive power with respect to 16,67733,925 shares. In such filing, Vanguard lists its address as 100 Vanguard Blvd., Malvern PA 19355.

(7)   Based solely on a Schedule 13G/A filed by Burgundy Asset Management Ltd. (“Burgundy”) on February 14, 2020.12, 2021. Burgundy reported sole voting power with respect to 1,179,7221,283,119 shares and sole dispositive power with respect to 1,636,1951,811,906 shares. In such filing, Burgundy lists its address as 181 Bay St., Suite 4510, Toronto, Ontario M5J 2T3, Canada.

(8)   Based solely on a Schedule 13G filed by Renaissance Technologies, LLC (“Renaissance”) on February 13, 2020.11, 2021. Renaissance reported sole voting power and sole dispositive power with respect to 1,306,7001,243,800 shares. In such filing, Renaissance lists its address as 800 Third Avenue, New York, NY 10022.

(9)   Based solely on a Schedule 13G filed by Dimensional Fund Advisors LP (“Dimension”Dimensional”) on February 12, 2020.  Dimension2021. Dimensional reported sole voting power with respect to 869,594974,762 shares and sole dispositive power with respect to 906,634 shares. In such filing, DimensionDimensional lists its address as Building One, Bee Cave Road, Austin, TX 78746.

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CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONSTRANSACTIONS

The RE/MAX Holdings Code of Conduct notes that a conflict of interest arises any time the personal interests of Company personnel (including Directors) interfere with, or could appear to interfere with, their ability to act in the best interests of RE/MAX Holdings. Company personnel must disclose any potential conflicts of interest – including those involving an immediate family member – to the Chief Compliance Officer. Conflicts of interest involving any member of the RE/MAX Holdings Board of Directors are addressed by the Board of Directors or an applicable committee. Our Code of Conduct is supplemented by our Related Party Transactions Policy.

We describe below certain relationships between us and our executives and our historical owners, and the transactions described below include, in particular, any transactions and series of similar transactions, during 2019,2020, to which we were a participant or will be a participant, in which:

     the amounts involved exceeded or will exceed $120,000 and

     any of our directors, executive officers, holders of more than 5% of our capital stock (which we refer to as 5% stockholders), or any member of their immediate family had or will have a direct or indirect material interest, except that, for compensation arrangements with directors and executive officers, agreements with our executive officers containing compensation and termination provisions, and separation agreements, please see “Compensation Disclosure and Analysis,” the “Compensation Tables,” “Employment Agreements and Separation Agreements,” and “Director Compensation” above.

Relationships Arising from Our Historical Ownership and Relationships with the Linigers and Liniger-Related Entities

The first RE/MAX company, our predecessor, was founded in 1973 by DavidDave and Gail Liniger, who still serve as our Chair and Vice Chair, respectively. At the time of our 2013 IPO, RMCO was owned by RIHI. RIHI is (and was at the time of our IPO) majority owned and controlled by the Linigers. As such, the Linigers have dispositive, voting, and investment control over the common units held by RIHI. RIHI remains a significant stockholder of the Company, and through its ownership of all of our Class B common stock, holds approximately 41%40% of the voting power of the Company’s common stock. (Dave Liniger also owns individually slightly less than 2% of our Class A common stock.)

As discussed above, the Linigers have a very close, family-like relationship with our CEO, Adam Contos, and his family. As a result, Mr. Contos has represented that he intends to recuse himself from any matters relating to the Company’s relationship with RIHI or the Linigers.

At the time of our IPO, we entered into several ongoing agreements with RIHI, and the Company has certain other relationships with Liniger entities, Sanctuary, Inc. and EDR Travel, Inc. (“EDR”), as discussed below.

Registration Rights Agreement

We entered into a registration rights agreement with RIHI in connection with our IPO. The registration rights agreement provides RIHI certain registration rights whereby it can require us to register, under the Securities Act of 1933, shares owned by it. The registration rights agreement also provides for piggyback registration rights for all stockholders that are parties to the agreement.

Tax Receivable Agreements

As discussed in our Annual Report on Form 10-K (see “Holdings Ownership of RMCO and Tax Receivable Agreements”), RE/MAX Holdings has twice acquired common units in RMCO from RIHI, a corporation that is majority owned and controlled by DavidDave and Gail Liniger. The first was at the time of our IPO in October 2013 and the second was in November and December 2015. These acquisitions are expected to reduce the amounts that we pay in taxes as a result of a step-up in tax basis on the underlying assets held by RMCO. The assets are amortizable and result in deductions on our tax returns for many years. If RE/MAX Holdings acquires additional common units of RMCO from RIHI, the percentage of RE/MAX Holdings’ ownership of RMCO will increase, and additional tax assets will be created as additional tax basis step-ups occur. In connection with the first of these acquisitions, we entered into a tax receivable agreement with RIHI and a substantially similar agreement with RMCO’s other pre-IPO owner. These agreements require us to pay the counterparties 85% of the amount of cash savings, if any, in U.S. federal, state, and local income tax or franchise tax that we actually realize, or in some circumstances are deemed to realize, as a result of the step-up in tax basis on RMCO’s assets.

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For purposes of the tax receivable agreements, tax savings are computed by comparing our actual liability to the amount of taxes that we would have paid without the step-up in basis in RMCO’s assets. There is no maximum term for the tax receivable agreements; however, we may terminate the tax receivable agreements by paying the counterparties an agreed upon amount equal to the estimated present value of the remaining payments under the agreements.

The timing and amount of payments under the tax receivable agreements will vary based on facts and circumstances that are beyond our control (including the timing and amount of any redemption of common units by RIHI, the price of our shares of Class A common stock at the time of any such redemptions, the impact of foreign taxes, amount and timing of our taxable income (if any), and the applicable tax rate). However, the payments to the counterparties could be substantial. If we do not make payments under the tax receivable agreements for any reason, the unpaid amounts will be deferred and will accrue interest until paid.

The tax receivable agreements provide that if certain forms of business combination or changes of control occur, or that if we elect an early termination of the agreements, then our obligations would be based on certain assumptions, including that we would have sufficient taxable income to utilize all potential future tax benefits that are subject to the tax receivable agreements. As a result, we could be required to make cash payments to the counterparties that are greater than the specified percentage of the benefits we ultimately realize.

We will also not be reimbursed for any cash payments previously made to the counterparties to the tax receivable agreements if any tax benefits initially claimed by us are subsequently disallowed by a taxing authority. Instead, any excess cash payments made by us to a counterparty would be netted against any future cash payments that we might make under the terms of the tax receivable agreements. Therefore, it is possible that we could make cash payments under the tax receivable agreements that substantially exceed our actual cash tax savings.

We entered into the tax receivable agreements on October 7, 2013. During 2019,2020, we made payments under the tax receivable agreement with RIHI of approximately $2.1 million.

RMCO Operating Agreement

In connection with our IPO, RE/MAX Holdings, RIHI and RMCO entered into RMCO’s fourth amended and restated limited liability company agreement (the “RMCO Agreement”).

Appointment as Manager. Under the restated RMCO Agreement, we are a member and the sole manager of RMCO. As the sole manager, we, through our officers and directors, control all of the day-to-day business affairs and decision-making of RMCO without the approval of any other member. Pursuant to the terms of the RMCO Agreement, we also cannot, under any circumstances, be removed as the sole manager of RMCO. Except as necessary to avoid being classified as an investment company or with the approval of RIHI, as long as we are the sole manager of RMCO, our business is limited to owning and dealing with our common units of RMCO, managing the business of RMCO, and fulfilling our obligations under the Exchange Act, and activities incidental to the foregoing.

Compensation. We are not entitled to compensation for our services as manager except as provided in the management services agreement described below under “Management Services Agreement,” or as otherwise approved by a vote of the members holding a majority of the outstanding common units. We are entitled to reimbursement by RMCO pursuant to the management services agreement for our reasonable out-of-pocket expenses incurred on its behalf.

Distributions. The RMCO Agreement requires “tax distributions” to be made by RMCO to its members, as that term is defined in the agreement. Tax distributions will be made pro rata on a quarterly basis to each member of RMCO, including us, such that each member will receive a tax distribution that is proportionate to its percentage interest in RMCO (based on the number of common units in RMCO that it holds relative to the total number of outstanding common units of RMCO) and that is sufficient to satisfy its tax liability based on such member’s allocable share of the taxable income of RMCO and an assumed tax rate that will be determined by us. Tax distributions will also be made only to the extent all distributions from RMCO for the relevant period were otherwise insufficient to enable each member to cover its tax liabilities. The RMCO Agreement also allows for distributions to be made by RMCO to its members out of “distributable cash,” as that term is defined in the agreement. We expect that distributions out of distributable cash will be made pro rata on a quarterly basis to the extent necessary to enable RE/MAX Holdings to cover its operating expenses and other obligations, including any obligations that RE/MAX Holdings may have under the tax receivable agreements that it entered into with RMCO’s pre-IPO owners (as described above under “Tax Receivable Agreements”), and to make anticipated dividend payments to the holders of its Class A common stock.

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Transfer Restrictions. The RMCO Agreement generally restricts transfers of common units of RMCO, subject to limited exceptions. Any transferee of common units must assume, by operation of law or written agreement, all of the obligations

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of a transferring member with respect to the transferred units, even if the transferee is not admitted as a member of RMCO.

Common Unit Redemption Right. The RMCO Agreement provides a redemption right to RIHI which entitles RIHI to have its common units of RMCO redeemed for our shares of Class A common stock on a one-for-one basis, or at our option, a cash payment equal to the market price of one share of our common stock. In connection with RIHI’s exercise of its redemption right, RE/MAX Holdings may instead elect to acquire RIHI’s common units in RMCO from RIHI, in which case RE/MAX Holdings would directly acquire RIHI’s common units in RMCO on the same terms as if RIHI had engaged in a redemption transaction with RMCO as previously described above.

Issuance of RMCO Common Units Upon Issuance of Equity Compensation. Upon the exercise of options we have issued or the issuance of other types of equity compensation (such as the issuance of restricted or non-restricted stock, payment of bonuses in stock or settlement of stock appreciation rights in stock), we have the right to acquire from RMCO a number of common units equal to the number of our shares of Class A common stock being issued as a result. We will contribute to RMCO the amount of any consideration we receive for that equity compensation.

Dissolution. The RMCO Agreement provides that the unanimous consent of all members holding common units will be required to voluntarily dissolve RMCO. In addition to a voluntary dissolution, RMCO will be dissolved upon the entry of a decree of judicial dissolution in accordance with Delaware law. Upon a dissolution event, the proceeds of a liquidation will be distributed in the following order: (i) first, to pay the expenses of winding up RMCO; (ii) second, to pay debts and liabilities owed to creditors of RMCO; and (iii) third, to the members pro rata in accordance with their respective percentage ownership interests in common units of RMCO.

Confidentiality. Each member agrees to maintain the confidentiality of RMCO’s intellectual property and other confidential information.

Indemnification. The RMCO Agreement provides for indemnification of the manager, members and officers of RMCO and their respective subsidiaries or affiliates.

Sanctuary Golf Course

Sanctuary, Inc. is a company owned by Dave and Gail Liniger that owns and manages Sanctuary, a private golf course located near Denver, Colorado. We pay Sanctuary, Inc. for corporate meetings and events held at Sanctuary and for catering services. During 2019 theSanctuary was not open during 2020 and therefore Company amounts paid to Sanctuary Inc. less than $120,000.  in 2020 were de minimis.

Other Related Party Transactions

Management Services Agreement

In connection with our IPO, we entered into a management services agreement with RMCO pursuant to which we provide certain management services to RMCO. In exchange for the services we provide, RMCO reimburses us for compensation and other expenses of our officers and employees and for certain out-of-pocket costs. RMCO also provides administrative and support services to us, such as office facilities, equipment, supplies, payroll, and accounting and financial reporting. The management services agreement also provides that our employees may participate in RMCO’s benefit plans, and that RMCO employees may participate in our Omnibus Plan. RMCO will indemnify us for any losses arising from our performance under the management services agreement, except that we will indemnify RMCO for any losses caused by our willful misconduct or gross negligence.

Director and Officer Indemnification and Insurance

We have entered into indemnification agreements with certain of our directors and executive officers, and purchased directors’ and officers’ liability insurance. The indemnification agreements and our amendedAmended and restated certificateRestated Certificate of incorporationIncorporation and bylawsBylaws require us to indemnify our directors and officers to the fullest extent permitted by Delaware law.

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Executive Compensation, Employment Arrangements, and Separation Agreements

Please see “Compensation Disclosure and Analysis,” “Compensation Tables,” and “Employment Agreements and Separation Agreements” for information on compensation arrangements with our executive officers, agreements with our executive officers containing compensation and termination provisions.

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Policies and Procedures Regarding Related Party Transactions

We have adopted a written policy with respect to related party transactions. Under this policy, a “Related Party Transaction” is any financial transaction, arrangement or relationship (or series of similar transactions, arrangements, or relationships) in which we are or any of our subsidiaries is a participant and in which a Related Party has or will have a direct or indirect interest, other than any transactions, arrangements or relationships in which the aggregate amount involved will not or may not be expected to exceed $120,000 in any calendar year, subject to certain exceptions. A “Related Party” is any of our executive officers, directors or director nominees, any stockholder directly or indirectly beneficially owning in excess of 5% of our stock or securities exchangeable for our stock, or any immediate family member of any of the foregoing persons.

Pursuant to our related party transaction policies and procedures, any Related Party Transaction must be reviewed by the Audit Committee. In connection with its review of a Related Party Transaction, the Audit Committee may take into account, among other factors it deems appropriate, whether the Related Party Transaction is on terms no less favorable than terms generally available to an unaffiliated third-party under the same or similar circumstances and the extent of the related party’s interest in the Related Party Transaction.

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PROPOSAL 1: ELECTION OF DIRECTORS

At the Annual Meeting, stockholders will vote to elect the four nominees named in this Proxy Statement as Class I directors. Each of the Class I directors elected at the Annual Meeting will hold office until the 2023 Annual Meeting of Stockholders and until his or her successor has been duly elected and qualified. Based on the recommendation of the Nominating and Corporate Governance Committee, the Board of Directors has nominated Joseph DeSplinter, Roger Dow, Ronald Harrison, and Laura Kelly to serve as Class I directors for terms expiring at the 2023 Annual Meeting of Stockholders.

In the event that any nominee for Class I director becomes unavailable or declines to serve as a director at the time of the Annual Meeting, the persons named as proxies will vote the proxies in their discretion for any nominee who is designated by the current Board of Directors to fill the vacancy. Three of the four nominees currently serve as directors and we do not expect that any nominee will be unavailable or will decline to serve.

RECOMMENDATION OF THE BOARD: The Board of Directors recommends that you vote FOR each of the nominees for the Board of Directors in this Proposal 1.

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PROPOSAL 2: ADVISORY VOTE ON EXECUTIVE COMPENSATIONRATIFICATION OF

We are asking our stockholders to approve an advisory resolution on the compensation of our Named Executive Officers described in this proxy statement. This is commonly referred to as a “say-on-pay” vote. We encourage stockholders to read the Compensation Discussion and Analysis section included in this proxy statement, which describes the philosophy, structure, and goals of our executive compensation program. We also encourage stockholders to review the information set forth in the Compensation Tables in this proxy statement, which set forth detailed information about the compensation of our Named Executive Officers. In accordance with Section 14A of the Exchange Act, we are asking our stockholders to vote on the following resolution at the Annual Meeting:

RESOLVED, that the stockholders of the Company approve, on an advisory basis, the compensation of the Company’s Named Executive Officers disclosed in the Compensation Discussion and Analysis, the Summary Compensation Table, and the related compensation tables, notes, and narrative in the Proxy Statement for the Company’s 2020 Annual Meeting of Stockholders.

The vote on the above resolution is not binding on the Company, the Board of Directors, or the Compensation Committee. Nonetheless, the Board of Directors and Compensation Committee will review and consider the voting results in making decisions regarding executive compensation. The vote on this resolution is not intended to address any specific element of compensation, but rather relates to the overall compensation of our Named Executive Officers, as described in this proxy statement in accordance with the compensation disclosure rules of the SEC.

RECOMMENDATION OF THE BOARD: The Board of Directors recommends that you vote FOR the approval of the advisory resolution on executive compensation.

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PROPOSAL 3: RATIFICATION OF INDEPENDENT AUDITOR

Our Audit Committee has appointed KPMG as our independent auditor for the fiscal year ending December 31, 2020. Although stockholder ratification of the appointment of KPMG is not required by law, we are submitting the appointment to our stockholders for ratification as a matter of good corporate governance. The ratification of the appointment of KPMG requires the affirmative vote of a majority of the votes cast at the Annual Meeting. If stockholders do not ratify the appointment of KPMG, the Audit Committee will reconsider the appointment. Even if stockholders ratify the appointment of KPMG, the Audit Committee retains the discretion to appoint a different independent auditor at any time if it determines that such a change would be in the best interests of the Company and its stockholders.

Representatives of KPMG are expected to attend the Annual Meeting and will have an opportunity to make a statement if they desire to do so.

RECOMMENDATION OF THE BOARD: The Board of Directors recommends that you vote FOR the ratification of KPMG as our independent auditor for the fiscal year ending December 31, 2020.

KPMG Fees REGISTERED PUBLIC ACCOUNTING FIRM

What am I voting on?

Stockholders are asked to ratify the Audit Committee’s appointment of KPMG as the independent registered public accounting firm for 2020.

Our Audit Committee has appointed KPMG as our independent registered public accounting firm for the fiscal year ending December 31, 2021. Although stockholder ratification of the appointment of KPMG is not required by law, we are submitting the appointment to our stockholders for ratification as a matter of good corporate governance. The ratification of the appointment of KPMG requires the affirmative vote of a majority of the votes cast at the Annual Meeting. If stockholders do not ratify the appointment of KPMG, the Audit Committee will reconsider the appointment. Even if stockholders ratify the appointment of KPMG, the Audit Committee retains the discretion to appoint a different independent auditor at any time if it determines that such a change would be in the best interests of the Company and its stockholders.

Representatives of KPMG are expected to attend the Annual Meeting and will have an opportunity to make a statement if they desire to do so.

RECOMMENDATION OF THE BOARD: The Board of Directors recommends that you vote FOR the ratification of KPMG as our independent registered public accounting firm for the fiscal year ending December 31, 2021.

KPMG Fees

What is the Board’s voting recommendation?

The Board recommends voting FOR the ratification of KPMG.

What is the required vote?

This item requires the vote of a majority of shares voted.

The following table presents aggregate fees billed to the Company for services rendered by KPMG during the fiscal years ended December 31, 20192020 and 2018.2019.

 

 

 

 

 

 

 

 

    

2019

 

2018

Audit fees (1)

 

$

1,277,932

 

$

1,270,458

Audit-related fees (2)

 

 

41,668

 

 

111,657

Tax fees (3)

 

 

548,580

 

 

795,693

Total

 

$

1,868,180

 

$

2,177,808


    

2020

2019

Audit fees (1)

$

844,001

$

1,277,932

Audit-related fees (2)

58,171

41,668

Tax fees (3)

548,580

Total

$

902,172

$

1,868,180

(1)(1)   Audit fees include fees for the audit of our 2019 and 2018 consolidated financial statements (including the audits required of internal control over financial reporting). This includes subsidiary company audits and issuance of consents required by statute or regulation and similar matters.

(2)   Audit-related fees include fees billed for audit-related services related to professional consultations with respect to complex accounting issuesmatters and the Company’s 2019 and 2018 acquisitions.

(3)  TaxThe Company transitioned tax services to a different firm in late 2019. With respect to 2019, tax fees include fees billed in the respective periods for tax compliance servicesservices. Including for our tax receivable agreements and consultations regarding the tax implications of certain transactions, as shown in the table below.transactions. Tax fees related to the tax receivable agreements consist of fees incurred due to ongoing maintenance requirements of the Company’s tax receivable agreements, which include preparing an advisory firm letter, reviewing the related tax basis and tax benefit schedules and the facts, assumptions, and methodologies used in calculating the payments due pursuant to the tax receivable agreements, an update to the dilution forecast for the tax receivable agreements as well as consulting related to the tax receivable agreements.  Other tax fees in 2019 include general consulting on topics such as recent changes in tax law.  

 

 

 

 

 

 

 

 

 

2019

 

2018

Tax compliance fees

 

$

345,719

 

$

472,338

Tax consulting fees

 

 

23,958

 

 

48,781

Tax fees related to the tax receivable agreements

 

 

118,468

 

 

131,879

Other tax fees

 

 

60,435

 

 

142,695

Total

 

$

548,580

 

$

795,693

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AUDIT COMMITTEE REPORT

The following is the report of the Audit Committee with respect to the Company’s audited financial statements as of and for the year ended December 31, 2019.2020. The information contained in this report shall not be deemed “soliciting material” or otherwise considered “filed” with the SEC, and such information shall not be incorporated by reference into any future filing under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except to the extent that the Company specifically incorporates such information by reference in such filing.

The Audit Committee makes the following report to the Board of Directors:

The Audit Committee consists of the following members of the Board: Kathleen Cunningham (Chair), Joseph DeSplinter, and Teresa Van De Bogart.Bogart and Laura Kelly. Each of the members is independent and financially literate as defined under the applicable NYSE rules. Ms. Cunningham and Mr. DeSplinter have been designated as audit committee financial experts under Item 407(d)(5) of Regulation S-K.

The Audit Committee is responsible primarily for assisting the Board in fulfilling certain oversight responsibilities, including reviewing the financial information that will be provided to stockholders and others; appointing the independent registered public accounting firm; reviewing the services performed by the Company’s independent registered public accounting firm; direct oversight ofdirectly overseeing the internal audit department; evaluating the Company’s accounting policies; reviewing the integrity of the financial reporting process and the internal control structure that management and the Board have established; reviewing significant financial transactions, earnings press releases and earnings guidance; investigating reports of wrongdoing made through the Company’s Ethics Helpline or otherwise and ensuring implementation of corrective actions; and overseeing and reviewing the Company’s management of cybersecurity risks. Management of the Company is responsible for preparation and presentation of the Company’s financial statements, the effectiveness of internal control over financial reporting, and procedures that are reasonably designed to assure compliance with accounting standards and applicable laws and regulations. The Company’s independent registered public accounting firm, KPMG, is responsible for performing an independent audit of the consolidated financial statements and the effectiveness of the Company’s internal control over financial reporting in accordance with the standards of the Public Company Accounting Oversight Board (United States) (the “PCAOB”). The Audit Committee does not itself prepare financial statements or perform audits, and its members are not auditors or certifiers of the Company’s financial statements or disclosures.

Meeting agendas are established by the Audit Committee Chair and the Vice President of internal audit.Internal Audit. During 20192020 the Audit Committee cybersecurity oversight consisted of the Audit Committee receiving regular updates from senior management, including the Senior Vice President and Vice President of Information Technology, in areas such as security implications resulting from the pandemic, rapidly evolving cybersecurity threats, cybersecurity technologies and solutions deployed internally, and major cybersecurity risks areas and procedures to addresses those risks, and cybersecurity incidents.risks. The Audit Committee also discussed, in separate private sessions with each of the Company’s Chief Financial Officer, Chief Accounting Officer, General Counsel, the independent registered public accounting firm, and the Vice President of Internal Audit, matters that the Committee believes should be discussed privately. The Audit Committee reviewed with management significant risks and exposures, including reports regarding the Enterprise Risk program and the overall adequacy and effectiveness of the Company’s legal, regulatory and ethical compliance programs, including the Company’s Code of Conduct and Supplemental Code of Ethics.Ethics for Chief Executive Officer and Senior Officers.

In fulfilling its responsibility of appointment, compensation, and oversight of the services performed by the Company’s independent registered public accounting firm, the Audit Committee regularly meets with the independent registered public accounting firm and carefully reviews the responsibilities and procedures for the engagement of the independent registered public accounting firm, including the scope of the audit, overall audit strategy and timing, significant risks identified by the independent registered public accounting firm, any issues encountered during the audit, audit fees, auditor independence matters, and the extent to which the independent registered public accounting firm is retained to perform non-audit related services services.

KPMG has served as the Company’s independent registered public accounting firm since 2003. To ensure that the appointment of the independent registered public accounting firm is in the best interests of the Company and its stockholders, the Audit Committee annually reviews the engagement of KPMG and considers several factors, including the independent auditor’s qualifications, independence, audit approach, work quality, fees, and significant legal or regulatory proceedings related to the firm, along with the impact of changing auditors. In addition to the annual review, in 2019, the Audit Committee solicited proposals from other independent registered public accounting firms and evaluated the proposals using the factors assessed in the annual review. The Committee determined it iswas in the best interest of the stockholders to reappoint KPMG as the independent registered public accounting firm after thoroughly evaluating those factors. In 2016, the Company’s independent registered public accounting firm, in consultation with the Audit Committee, selected a new lead audit engagement partner. The lead engagement partner rotates no less frequently than every five years. The Company’s independent

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AUDIT COMMITTEE REPORT

registered public accounting firm, in consultation with the Audit Committee, has selected a new lead audit engagement partner for the 2021 audit.

The Audit Committee has established an auditor independence policy and reviews and approves this policy on an annual basis. This policy mandates that the Audit Committee approve the audit and non-audit services and related budget in advance, unless pre-approval is waived pursuant to Rule 2-01(c)(7)(i)(C) of Regulation S-X. This policy also mandates that the Company may not enter into auditor engagements for non-audit services without the Audit Committee’s express approval. Pursuant to this policy, the Audit Committee has delegated authority to pre-approve services with fees up to $100,000 to the Audit Committee Chair, with such pre-approval subject to ratification by the Audit Committee at its next regularly scheduled meeting. In accordance with this policy, all services performed by KPMG have beenwere pre-approved by the Audit Committee in 20192020 and 2018.2019. Starting in 2020, the value of non-audit services performed by KPMG decreased significantly, because the Company retained another firm to perform tax compliance services for the Company, as well as services related to compliance with the Company’s Tax Receivable Agreements.

The Audit Committee has reviewed and discussed the audited financial statements as of and for the year ended December 31, 20192020 with the Company’s management and KPMG. The Audit Committee has also discussed with KPMG the matters required to be discussed by Auditing Standard No. 1301, as amended “Communications“Communications with Audit Committees,” as adopted by the PCAOB.

The Audit Committee also has received and reviewed the written disclosures and the letter from KPMG required by applicable requirements of the PCAOB regarding KPMG’s communications with the Audit Committee concerning independence, and has discussed with KPMG its independence from the Company. The Audit Committee has also considered whether KPMG’s performance of non-audit services is compatible with maintaining KPMG’s independence and believes that the services provided by KPMG for the fiscal years 20192020 and 20182019 were compatible with, and did not impair, KPMG’s independence.

Based on the reviews and discussions referred to above, the Audit Committee recommended to the Board that the financial statements referred to above be included in the Annual Report on Form 10-K for the fiscal year ended December 31, 2019.2020.

Audit CommitteeCommittee:

Kathleen J. Cunningham, (Chair)Chair

Joseph A. DeSplinter

Laura G. Kelly

Teresa S. Van De Bogart

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INFORMATION REGARDING STOCKHOLDER PROPOSALSPROPOSALS

Stockholder proposals intended to be presented at the 20212022 Annual Meeting of Stockholders (the “2021“2022 Meeting”), pursuant to Exchange Act Rule 14a-8 must be delivered to the Corporate Secretary at our principal executive offices no later than December 17, 20202021 in order to be included in our proxy materials for that meeting. Such proposals must also comply with all applicable provisions of Exchange Act Rule 14a-8.

Stockholder proposals submitted for consideration at the 20212022 Meeting but not submitted for inclusion in our proxy materials pursuant to Exchange Act Rule 14a-8, including nominations for candidates for election as directors, must be delivered to the Corporate Secretary at our principal executive offices not less than 90 days or more than 120 days before the first anniversary of the date on which we first mailed these Proxy Materials. However, if the 20212022 Meeting occurs more than 30 days before or after May 27,  2021,26, 2022, then, to be timely, proposals must be delivered by the later to occur of (i) the 90th day prior to the 20212022 Meeting or (ii) the 10th day following the first public announcement of the date of the 20212022 Meeting. Assuming the 20212022 Meeting is held within 30 days before or after May 27,  2021,26, 2022, then stockholder proposals must be received no earlier than December 17, 20202021 and no later than January 13, 2021.2022. Stockholder proposals must include the specified information concerning the stockholder and the proposal or nominee as set forth in our bylaws.Bylaws.

Nominations for candidates for Board membership should contain the following information:

     the candidate’s name, age, business address, and home address;

     the candidate’s biographical information, including educational information, principal occupation or employment, past work experience (including all positions held within the past five years), personal references, and service on boards of directors or other positions the candidate currently holds or has held during the past three years;

     the class and number of shares of the Company the candidate beneficially owns;

     any potential conflicts of interest that may prevent or otherwise limit the candidate from serving as an effective Board member;

     any other pertinent information about the candidate and his or her qualifications;

     the name and record address of the stockholder making the recommendation; and

     the class and number of shares of the Company beneficially owned by the stockholder making the recommendation and the period of time the shares have been held.

Stockholder nominations should be submitted to the Company’s Corporate Secretary at the Company’s headquarters. Stockholder nominations may be made at any time. However, in order for a candidate to be included in the slate of director nominees for approval by stockholders in connection with a meeting of stockholders and for information about the candidate to be included in the Company’s proxy materials for such a meeting, the stockholder must submit the information set forth above and other information reasonably requested by the Company within the timeframe set forth above.

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GENERAL INFORMATION ANDFREQUENTLY ASKED QUESTIONS

RE/MAX Holdings is making this proxy statement available to its stockholders on or about April 15, 2021, in connection with the solicitation of proxies by the Board of Directors for the RE/MAX Holdings 2021 Annual Meeting of Stockholders. The Annual Meeting will be held on Wednesday, May 26, 2021, at noon (mountain time) as a virtual meeting, which you may join by visiting www.virtualshareholdermeeting.com/RMAX2021. As a stockholder of RE/MAX Holdings, you are invited to attend the Annual Meeting and are entitled and encouraged to vote on the proposals described in this proxy statement. Further information about the meeting and how to attend is below.

RE/MAX Holdings is one of the world’s leading franchisors in the real estate industry, franchising real estate brokerages globally under the RE/MAX brand and mortgage brokerages within the United States under the Motto Mortgage brand. RE/MAX and Motto are 100% franchised—we do not own any of the brokerages that operate under these brands. RE/MAX Holdings is a holding company. Its only business is to act as the sole manager of RMCO, LLC, a Delaware limited liability company. RE/MAX Holdings was formed in June 2013 and completed an initial public offering of its Class A common stock in October 2013. RMCO’s direct and indirect subsidiaries include our two franchise brands: RE/MAX, LLC and Motto Franchising, LLC as well as companies involved in providing technology and data services to the real estate industry: Booj, LLC; First Leads, LLC; wemlo, LLC; The Gadberry Group, LLC; and Seventy3, LLC. The Company also has subsidiary marketing funds that collect funds from franchisees and are contractually obligated to spend such funds for marketing and technology purposes. Our Class A common stock trades on the New York Stock Exchange under the symbol “RMAX.”

In this proxy statement, “we,” “our,” “us” and the “Company” refer collectively to RE/MAX Holdings, RMCO, and RMCO’s subsidiaries.

Below are answers to common questions stockholders may have about the Annual Meeting.

What are the Proxy Materials?

The “Proxy Materials” are this proxy statement and our annual report to stockholders for the fiscal year ended December 31, 2020. If you request printed versions of the Proxy Materials, you will also receive a proxy card.

How can I get a full set of printed Proxy Materials?

We furnish Proxy Materials to many of our stockholders on the internet, rather than mailing printed copies. If you received a one-page notice by mail, you will not receive a printed copy of the Proxy Materials unless you request one. Instead, the notice instructs you how to access and review the Proxy Materials on the internet. If you would like a printed copy of the Proxy Materials, please follow the instructions on the notice.

What items are scheduled to be voted on at the Annual Meeting?

There are two proposals to be voted on at the Annual Meeting:

1.    electing four directors to our Board of Directors; and

2.    ratifying the appointment of KPMG LLP (“KPMG”) as our independent registered public accounting firm for the fiscal year ending December 31, 2021.

We may also transact any other business as may properly come before the Annual Meeting or before any adjournment or postponement thereof.

How do I attend the Annual Meeting?

This year’s meeting is completely virtual. You may participate in the meeting by visiting the following website: www.virtualshareholdermeeting.com/RMAX2021.

In order to attend, you will need to enter the control number included on your Notice of Internet Availability of Proxy Materials or on your proxy card. You will be able to vote your shares electronically during the Annual Meeting. Even if you plan to attend, we encourage you to vote by proxy in advance of the Annual Meeting in case you are unable to attend.

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GENERAL INFORMATION

How does the Board of Directors recommend that I vote?

The Board of Directors recommends that you vote:

FOR each of the nominees to the Board of Directors (Proposal 1); and

FOR the ratification of the appointment of KPMG as our independent registered public accounting firm (Proposal 2).

Could other matters be decided at the Annual Meeting?

We do not anticipate any other matters will come before the Annual Meeting. If any other matters come before the Annual Meeting, the proxy holders appointed by our Board of Directors will have discretion to vote on those matters.

Who may vote at the meeting?

Holders of Class A common stock and holders of Class B common stock as of the close of business on March 31, 2021 (the “Record Date”) may vote at the Annual Meeting.

How many votes do I have?

Holders of Class A common stock are entitled to one vote per share of Class A common stock held as of the Record Date. Holders of Class B common stock are entitled to one vote for each common unit in RMCO owned by such holder as of the Record Date, regardless of the number of Class B shares owned.

As of the Record Date, there were 18,890,602 shares of Class A common stock outstanding, which will each carry one vote and one share of Class B common stock outstanding, which will carry 12,559,600 votes.

What vote is required for each proposal?

For the election of directors, each director must be elected by a plurality of the votes cast. This means that the four nominees receiving the largest number of “for” votes will be elected as directors. We do not have cumulative voting.

The ratification of the Company’s independent registered public accounting firm and any other proposals that may come before the Annual Meeting will be determined by the majority of the votes cast.

What is the difference between a stockholder of record and a beneficial owner of shares held in street name?

Stockholder of Record. If your shares are registered directly in your name with our transfer agent, Broadridge Corporate Issuer Solutions, Inc., you are a stockholder of record.

Beneficial Owner of Shares Held in Street Name. If your shares are held in an account at a brokerage firm, bank, broker-dealer, or other similar organization, then you are a beneficial owner of shares held in street name. The organization holding your account is considered the stockholder of record. As a beneficial owner, you have the right to direct the organization holding your account on how to vote the shares you hold in your account.

How do I vote?

There are four ways for stockholders to vote:

Via the internet. You may vote via the internet by visiting http://www.proxyvote.com and entering the unique control number for your shares located on the Notice of Internet Availability of Proxy Materials.

By telephone. You may vote by phone by calling (800) 690-6903. You will need the control number from your Notice of Internet Availability of Proxy Materials.

By mail. If you requested that Proxy Materials be mailed to you and you are a stockholder of record, you will receive a proxy card with your Proxy Materials and may vote by filling out and signing the proxy card and returning it in the envelope provided. If you are a beneficial owner of shares held in street name, you may vote by filling out the card you received from the organization holding your shares and returning it as instructed by that organization.

By electronically voting during the Annual Meeting. You may also vote your shares by attending the Annual Meeting (see “How do I attend the Annual Meeting?” above) and voting during the meeting.

Can I change my vote after submitting a proxy?

Street name stockholders who wish to change their votes should contact the organization that holds their shares.

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GENERAL INFORMATION

Stockholders of record may revoke their proxy before the Annual Meeting by delivering to the Company’s Corporate Secretary a written notice stating that a proxy is revoked, by signing and delivering a proxy bearing a later date, by voting again via the internet or by telephone, or by voting electronically during the Annual Meeting.

What happens if I abstain or don’t vote?

Abstentions (shares present at the meeting or by proxy that are voted “abstain”) and broker non-votes (explained in the next question below) are counted only for the purpose of establishing the presence of a quorum at the Annual Meeting. Abstentions are not counted as votes cast.

If I hold shares in street name through a broker, can the broker vote my shares for me?

If you hold your shares in street name and you do not vote, the broker or other organization holding your shares can vote on certain “routine” proposals but cannot vote on other proposals. Proposal 2 (ratification of the Company’s independent registered public accounting firm) is a “routine” proposal. Proposal 1 (election of directors) is not a not “routine” proposal. If you hold shares in street name and do not vote on Proposal 1, your shares will be counted as “broker non-votes.”

Who is paying for this proxy solicitation?

The Company is paying the costs of solicitating proxies. Members of our Board of Directors and officers and employees may solicit proxies by mail, telephone, email, or in person. We will not pay directors, officers, or employees any extra amounts for soliciting proxies. We may, upon request, reimburse brokerage firms, banks, or similar entities representing street name holders for their expenses in forwarding Proxy Materials to their customers who are street name holders and obtaining their voting instructions.

Why are you holding a virtual meeting instead of an in-person meeting?

We believe that holding a virtual meeting expands stockholder access to the meeting, improves communication, and reduces costs both for the Company and for stockholders who attend the meeting.

Will I be able to participate in the virtual meeting?

Yes, as noted above, stockholders can vote during the meeting. Further, we plan to give stockholders an opportunity to ask questions about each matter voted on during the meeting and, following the official business portion of the meeting, stockholders may ask questions about the business generally.

Where can I find voting results?

Final voting results from the Annual Meeting will be filed with the SEC on a Current Report on Form 8-K within four business days of the Annual Meeting.

I share an address with another stockholder. Why did we receive only one set of Proxy Materials?

Some banks, brokers, and nominees may “household” Proxy Materials. This means that only one copy of the Proxy Materials or the Notice of Availability of Proxy Materials may have been sent to multiple stockholders who share an address. If you hold your shares in street name and want to receive separate copies of the Proxy Materials or the Notice of Availability of Proxy Materials in the future, or if you are receiving multiple copies and would like to receive only one copy for your household, you should contact the bank, broker, or other nominee who holds your shares.

Upon request, the Company will promptly deliver a separate copy of the Proxy Materials or the Notice of Internet Availability of Proxy Materials to any stockholder at a shared address to which a single copy was delivered. To receive a separate copy, you can contact our investor relations department. The department’s contact information is below.

Whom should I contact if I have additional questions?

You can contact our investor relations department at (303) 224-5458, investorrelations@remax.com or 5075 S. Syracuse St., Denver, CO 80237. Stockholders who hold their shares in street name should contact the organization that holds their shares for additional information on how to vote.

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APPENDIX: Reconciliation of Non-GAAP Measures

The Company defines Adjusted EBITDA as EBITDA (consolidated net income before depreciation and amortization, interest expense, interest income and the provision for income taxes, each of which is presented in the unaudited consolidated financial statements included earlier in this press release), adjusted for the impact of the following items that are either non-cash or that the Company does not consider representative of its ongoing operating performance: loss or gain on sale or disposition of assets and sublease, non-cash impairment charges, equity-based compensation expense, acquisition-related expense, gain on reduction in tax receivable agreement liability, expense or income related to changes in the estimated fair value measurement of contingent consideration, and other non-recurring items.

A reconciliation of Adjusted EBITDA to net income is set forth in the following table (in thousands):

Year Ended December 31, 

   

2020

   

2019

   

2018

Net income

$

20,020

$

46,856

$

49,822

Depreciation and amortization

26,691

22,323

20,678

Interest expense

9,223

12,229

12,051

Interest income

(340)

(1,446)

(676)

Provision for income taxes

9,103

10,909

16,342

EBITDA

64,697

90,871

98,217

(Gain) loss on sale or disposition of assets

503

342

(139)

Impairment charge - leased assets (1)

7,902

Equity-based compensation expense

16,267

10,934

9,176

Acquisition-related expense (2)

2,375

1,127

1,634

Gain on reduction in tax receivable agreement liability (3)

(6,145)

Special Committee investigation and remediation expense (4)

2,862

Fair value adjustments to contingent consideration (5)

814

241

(1,289)

Adjusted EBITDA

$

92,558

$

103,515

$

104,316

(1)   Represents the impairment recognized on a portion of our corporate headquarters office building. See Note 3, Leases to our audited consolidated financial statements in the 2020 Annual Report for additional information. Lease costs are lower by $0.1 million for the year ended December 31, 2020 as a result of the impairment.

(2)   Acquisition-related expense includes personnel, legal, accounting, advisory and consulting fees incurred in connection with the acquisition and integration of acquired companies.

(3)   Gain on reduction in tax receivable agreement liability is a result of the Tax Cuts and Jobs Act enacted in December 2017 and further clarified in 2018. See Note 12, Income Taxes to our audited consolidated financial statements in our 2020 Annual Report for additional information.

(4)   Special Committee investigation and remediation expense relates to costs incurred in relation to the previously disclosed investigation by the special committee of independent directors of actions of certain members of our senior management and the implementation of the remediation plan.

(5)   Fair value adjustments to contingent consideration include amounts recognized for changes in the estimated fair value of the contingent consideration liabilities. See Note 11, Fair Value Measurements, to our audited consolidated financial statements in the 2020 Annual Report for additional information

Free cash flow is calculated as cash flows from operations less capital expenditures and any changes in restricted cash of the Marketing Funds, all as reported under GAAP, and quantifies how much cash a company has to pursue opportunities that enhance shareholder value. A reconciliation of Free Cash Flow to Cash flow from operation is set forth in the following table (in thousands).

Year Ended

December 31,

2020

2019

2018

Cash flow from operations

    

$

70,847

    

$

78,975

   

$

76,064

Less: Purchases of property, equipment and capitalization of software

(6,903)

(13,226)

(7,787)

(Increases) decreases in restricted cash of the Marketing Funds (1)

728

7,895

-

Free cash flow

$

64,672

$

73,644

$

68,277

(1)In January 2019, the Company acquired all of the regional and pan-regional advertising fund entities previously owned by its founder and Chairman of the Board of Directors, David Liniger, collectively, the “Marketing Funds”. Beginning January 1, 2019, all assets and liabilities of the Marketing Funds are reflected in the consolidated financial statements of the Company, including approximately $28.5 million of restricted cash. This line reflects any subsequent changes in the restricted cash balance since the initial acquisition date (which under GAAP reflects as either (a) a decrease in cash flow from operations or (b) an incremental amount of purchases of property and equipment and capitalization of developed software) so as to remove the impact of changes in restricted cash in determining free cash flow.

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VOTE BY INTERNET Before The Meeting - Go to www.proxyvote.com Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 p.m. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form. RE/MAX HOLDINGS, INC. C/O BROADRIDGE P.O. BOX 1342 BRENTWOOD, NY 11717 During The Meeting - Go to www.virtualshareholdermeeting.com/RMAX2020RMAX2021 You may attend the Meeting via the Internet and vote during the Meeting. Have the information that is printed in the box marked by the arrow available and follow the instructions. VOTE BY PHONE - 1-800-690-6903 Use any touch-tone telephone to transmit your voting instructions up until 11:59 p.m. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions. VOTE BY MAIL Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717. TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS: D10105-P38020D47631-P52552 KEEP THIS PORTION FOR YOUR RECORDS DETACH AND RETURN THIS PORTION ONLY THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. RE/MAX HOLDINGS, INC. The Board of Directors recommends you vote FOR the following: For Withhold For All AllAllExcept To withhold authority to vote for any individual nominee(s), mark "For All Except" and write the number(s) of the nominee(s) on the line below. ! !! 1. ElectionThe Board of Directors recommends you vote FOR the following: 1.Election of Directors Nominees: ! ! ! 01) 02) 03) 04) Joseph DeSplinter Roger Dow Ronald Harrison Laura KellyAdam Contos Kathleen Cunningham Gail Liniger Christine Riordan For Against Abstain The Board of Directors recommends you vote FOR the following proposal: ! For ! Against ! Abstain 2. Advisory vote to approve the compensation of our named executive officers. The Board of Directors recommends you vote FOR the following proposal: ! ! ! 3. Ratification2.Ratification of the appointment of KPMG LLP as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2020.2021. Please sign your name exactly as it appears hereon. When signing as attorney, executor, administrator, trustee or guardian, please add your title as such. When signing as joint tenants, all parties in the joint tenancy must sign. If a signer is a corporation, please sign in full corporate name by duly authorized officer. Signature [PLEASE SIGN WITHIN BOX] Date Signature (Joint Owners) Date


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Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting: The Notice and Proxy Statement and Annual Report on Form 10-K are available at www.proxyvote.com. D10106-P38020D47632-P52552 RE/MAX HOLDINGS, INC. Annual Meeting of Stockholders May 27, 202026, 2021 Noon This proxy is solicited by the Board of Directors This proxy is solicited by the Board of Directors for the Annual Meeting of Stockholders to be held on May 27, 2020.26, 2021. The undersigned, revoking all prior proxies, hereby appoints Adam Contos, Karri Callahan and Adam Scoville, and any of them, each with full power of substitution, as proxies to represent the undersigned and vote all shares of Class A or Class B Common Stock of RE/MAX Holdings, Inc. (the "Company") which the undersigned would be entitled to vote if personally present at the Company's Annual Meeting of Stockholders to be held online at www.virtualshareholdermeeting.com/RMAX2020RMAX2021 on May 27, 202026, 2021 at Noon (Mountain Time) and at any adjournments or postponements thereof. When properly executed, this proxy will be voted as directed. If no direction is indicated, this proxy will be voted "FOR" each director nominee in Proposal 1 and "FOR" Proposals 2 and 3.Proposal 2. In their discretion, the proxies are authorized to vote on such other business as may properly come before the meeting. Continued and to be signed on reverse side